Our Services

  • Offset Printing
    Offset Printing

    Annual reports are a direct reflection of your company. Be sure yours say "professional" and "trustworthy." We'll deliver exactly what your business needs to make the right impression at the right time.

  • Digital Printing
    Digital Printing

    A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • Ad Specialty
    Ad Specialty

    With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Mailing Services
    Mailing Services

    Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Bindery Services
    Bindery Services

    Creating business forms can be a hassle—so why not let us handle it for you? We'll help you boost your brand's image with professionally designed business forms, purchase orders, invoices and more.

  • Design & Marketing
    Design & Marketing

    One of your most important selling tools may be a professionally printed catalog. We'll help you showcase your products in the best way possible with a high-quality catalog you'll be proud to distribute.

Don't settle for a professional,
when you need an expert.

PrintSouth Printing, Inc. is a full-service printing company in West Columbia, South Carolina, offering offset printing and digital printing capabilities. We offer custom die-cutting and foil services as well as multiple binding styles for booklets both small and large. Additionally, we offer advertising specialty solutions allowing us to provide our clients a huge assortment of products including writing pens, banners, tote bags, t-shirts, corporate gifts, and crystal awards among other custom imprinted items. We team up with you to bring expert knowledge and experience to help make your brand stand out.

How Humor Can Enhance Your Marketing Strategy

They say laughter is the best medicine, and for your marketing strategy, that just might be true. Many businesses—small and big alike—try to avoid humor in marketing for fear it might turn sour with the public. But if used appropriately, humor can be a great marketing tool to help grow your company. Still not sure? Check out some of these ways humor can help your marketing campaigns, and even a few tips to get you there.

Clients Remember Your Business
When a person finds something funny, their brain triggers endorphins that encode the joke into their memory, which is why adults can remember things they found funny in their childhood. If a business utilizes humor or “AHA!” moments in their marketing strategy, consumers automatically recall that event much easier than other marketing campaigns.

An “AHA!” moment works like the punchline of a joke—you’re thinking along one line, when suddenly the joke switches course completely. For example: “What type of bow can’t be tied? A rainbow!” In this joke, one is initially thinking of bows in terms of yarn or string, but then the “AHA!” moment occurs when the line of thought switches to a rainbow.

Humor in your organization’s marketing campaign can help you be more memorable to potential clients. One tip to accomplish this: Deliver company data with a punchline. Poke a little fun at yourself or your business, while still being sure to market your products and services.

Clients Trust Your Business
When clients find humor in your marketing strategy they’re prone to smiling and laughter, which makes them associate happiness with your company. This causes clients to like your business even more, which then leads to trust in your products and services.

Using appropriate jokes in marketing can lighten difficult situations, add joy to usually boring topics and create a sense of mutual humor. When clients have a shared happy experience with your organization, they will be more likely to trust your knowledge and expertise in the field.

For example, take the brand Clorox and one of its recent commercials. A little boy carries his potty trainer down the hall (and spills its insides everywhere) to show his mother how proud he is that he went potty. Using a situation that consumers can relate to, adding humor to it and then telling how your product can help, will lead clients to be confident in your business.

Clients Align With Your Business
Just like with trust, using humor can build a relationship between your business and the consumer. It creates an alignment between both parties: You have the same struggles, experience the same surroundings, enjoy the same pastimes etc. Ever met someone funny who seems to get along well with everybody? Yea, just like that.

Pop-culture references can be a great way to align yourself with consumers. This can be a fine line, so be confident that marketing jokes are appropriate and cannot be taken out of context before utilizing them. For example, many companies have been taking advantage of the current presidential race to showcase their products (e.g. Kellogg’s Pop-Tarts and their commercial of pop-tarts campaigning for president).

Having a mutual joke to share between your clients and your business builds the relationship and encourages a sense of unity. Consumers believe that you understand them and therefore want what’s best for them.

When it comes to your marketing campaigns, set your business apart through humor. Not only will consumers remember your brand, they’ll also trust and align themselves with your company. After all, a little laughter goes a very long way.

Providing solutions to the problems you encounter.

"How do I export a high-resolution pdf file out of Adobe InDesign?"
Our employees are here to help YOU. If we don't know the answer, we will find it for you. Our online blog provides answers and additional insight into the world of commercial printing. You will also find design tips, program how to instructions, downloadable guides and links to other helpful topics within our blog.

We appreciate your visit and look forward to working with you.