Our Services

  • Offset Printing
    Offset Printing

    Annual reports are a direct reflection of your company. Be sure yours say "professional" and "trustworthy." We'll deliver exactly what your business needs to make the right impression at the right time.

  • Digital Printing
    Digital Printing

    A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • Ad Specialty
    Ad Specialty

    With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Mailing Services
    Mailing Services

    Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Bindery Services
    Bindery Services

    Creating business forms can be a hassle—so why not let us handle it for you? We'll help you boost your brand's image with professionally designed business forms, purchase orders, invoices and more.

  • Design & Marketing
    Design & Marketing

    One of your most important selling tools may be a professionally printed catalog. We'll help you showcase your products in the best way possible with a high-quality catalog you'll be proud to distribute.

Don't settle for a professional,
when you need an expert.

PrintSouth Printing, Inc. is a full-service printing company in West Columbia, South Carolina, offering offset printing and digital printing capabilities. We offer custom die-cutting and foil services as well as multiple binding styles for booklets both small and large. Additionally, we offer advertising specialty solutions allowing us to provide our clients a huge assortment of products including writing pens, banners, tote bags, t-shirts, corporate gifts, and crystal awards among other custom imprinted items. We team up with you to bring expert knowledge and experience to help make your brand stand out.

Getting Groovy with GIFs

Getting Groovy with GIFs

If your business has examined the world of meme marketing, then you’ve probably encountered the meme’s crazy cousin: the animated GIF. GIFs have dominated the world of online memes for some time, and marketers have started picking up on it.

A GIF (pronounced with either hard G or soft G) shows a series of still image frames which have been coded into a single file. How can a small business use GIFs to promote its brand and draw in customers? Today we’re going to take a look at how your marketing can get groovy with GIFs.

Where did the GIF come from?
The animated GIF has actually been around for some time. It was first introduced by Steve Wilhite of CompuServe in 1987 as a way to present a moving image. GIF stands for Graphics Interchange Format. During the 2000s, the animated GIF lost some popularity, but then made a comeback as people realized how they could feature them in unique and interesting ways. Twenty-nine years later, the GIF remains relevant and growing.

Why should a business consider using GIFs?
There’s lots of ways a company can implement GIFs, from personal blogs, to social networking platforms, to even (some) presentations and productions. If you’re unsure if your organization should implement a GIF marketing strategy, check out these benefits animated GIFs can offer:

  • They’re easy to consume. In today’s technological age, it’s tough to capture customers’ attention and retain interest. Video tells a powerful story which a still image cannot, but can sometimes be too long to keep viewers’ attention; still images keep attention but can’t tell the same type of story. The GIF, on the other hand, offers a hybrid between a still image and video. Consumers can engage with the format quickly (like a picture), but still extract a lesson from the highlighted movement (like a video).
  • They serve as a call to action. Because of the integrated movement of a GIF, they can easily serve as a call to action for your business, guiding the viewer’s eye along a specific path without being obtrusive.
  • They’re effective. According to Visually, without visuals, people only remember 20% of what they read. Visuals are vital to your marketing cause, now more than ever. GIFs help enhance your brand with visual content which proves engaging, interactive and interesting, for less than the cost of video production, but with greater ROI than images.
  • They speak the Internet’s language. Finally, GIFs demonstrate a way to bring your marketing efforts into the 21st century, because they speak the Internet’s language. The short, looping, silent moving images have pervaded the Internet to become a universally understood visual language of their own. They’ve become part of Internet culture, mobile-friendly and have huge integration on social networking sites. If your business wants to market online, GIFs will get you started.

How can I get started?
Fortunately, GIFs are pretty easy to make on your own. All you need is a series of still images (frames) which can be compiled together. These can be photographs you take yourself, clipart or files created in Photoshop. Make sure you know what set of images you will be using and how, together, they will convey your message. Once you’re ready to go, there are a couple of online tools that can compile it all for you: MakeAGif, Giphy, Imgflip and EZ Gif to name a few.

If your small business wants to boost marketing efforts and demonstrate your brand, GIFs are a great step to take. Whether you say GIF or JIF, these eye-catching, quick-moving images will show the company’s fun side, and boost product or service sales.

Providing solutions to the problems you encounter.

"How do I export a high-resolution pdf file out of Adobe InDesign?"
Our employees are here to help YOU. If we don't know the answer, we will find it for you. Our online blog provides answers and additional insight into the world of commercial printing. You will also find design tips, program how to instructions, downloadable guides and links to other helpful topics within our blog.

We appreciate your visit and look forward to working with you.