Our Services

  • Offset Printing
    Offset Printing

    Annual reports are a direct reflection of your company. Be sure yours say "professional" and "trustworthy." We'll deliver exactly what your business needs to make the right impression at the right time.

  • Digital Printing
    Digital Printing

    A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • Ad Specialty
    Ad Specialty

    With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Mailing Services
    Mailing Services

    Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Bindery Services
    Bindery Services

    Creating business forms can be a hassle—so why not let us handle it for you? We'll help you boost your brand's image with professionally designed business forms, purchase orders, invoices and more.

  • Design & Marketing
    Design & Marketing

    One of your most important selling tools may be a professionally printed catalog. We'll help you showcase your products in the best way possible with a high-quality catalog you'll be proud to distribute.

Don't settle for a professional,
when you need an expert.

PrintSouth Printing, Inc. is a full-service printing company in West Columbia, South Carolina, offering offset printing and digital printing capabilities. We offer custom die-cutting and foil services as well as multiple binding styles for booklets both small and large. Additionally, we offer advertising specialty solutions allowing us to provide our clients a huge assortment of products including writing pens, banners, tote bags, t-shirts, corporate gifts, and crystal awards among other custom imprinted items. We team up with you to bring expert knowledge and experience to help make your brand stand out.

5 Steps to Creating the Perfect Infographic

5 Steps to Creating the Perfect Infographic

According to TIME, the average human attention span is only eight seconds long. Compare this to the goldfish at nine seconds. Eight seconds. That’s how much time marketers have to grab consumers’ attention and drive engagement. When it comes to marketing online, the time can be cut even shorter.

For online marketing, the simpler, the better. Online consumers typically have a very low tolerance for long, drawn-out content that isn’t aesthetically appealing. The easier content is to consume, the better conversion rates will be for online marketers. Cue: the infographic. Infographics include information for consumers, but in a way that’s visually appealing, with short, impactful tidbits of content. But, how do marketers create infographics? Today we share five steps to creating the perfect infographic.

1. Decide what you want to say.
First and foremost, decide what you want your infographic to be about. You don’t want to just throw together random information and hope it finds cohesiveness. Consider the story you want to tell in your marketing. What do you want consumers to know about your brand, and how can this infographic tell them that? For example, a professional marketing company might want to position its brand as the expert on all things related to online marketing. So, their infographic could share insightful information on how online marketing differs across different media, such as a desktop computer, tablet or smartphone. An infographic like this tells an interesting story for consumers, while simultaneously benefitting the brand that created it.

2. Collect your information.
Once you have an idea about what you want your infographic to say, collect the data and information necessary to say it. This part is important: do not shape information to fit what you want to say; rather, shape your thoughts to fit the information. The last thing you want is for your infographic to appear biased or even untrue. If you find data which strongly contradicts what you hoped to say, then reconsider your position on a topic. Find valuable, research-driven insight to include in your infographic, from sources worth citing.

3. Choose a template.
Next, choose an infographic template to display your information on. There are a variety of different templates to choose from, everything from office applications on your computer to online tools such as Visme, Google Charts or Piktochart. Research different sources beforehand to find ones which fit your brand, desired story or even your budget. Or, if you have a graphic designer handy, skip the template and draft your own infographic from scratch. This allows you to completely customize the infographic exactly to your own parameters.

4. Customize your content.
Whether or not you choose to utilize a template, the next step is to customize the content for your infographic. Here’s where you include all of the information and data you gathered, but in a simplified, easily digestible way. The infographic should tell a story one simple sentence (or less) at a time, from Point A, to Point B, all the way down to Point Z. Make sure your content is easy to understand, while at the same time sharing significant information consumers should know. Look up additional infographics online for ideas for how best to simplify your content.

5. Share the infographic.
Finally, once your infographic is created, saved and ready to go, it’s time to share! Use your infographic as a source of content to promote your brand, through your website, blog, social media or email marketing. Share the infographic with current or potential clients as a way to promote your services and establish your brand as the expert in your field.

When it comes to online marketing, infographics are extremely valuable. Though they may seem difficult to create, they don’t have to be. Follow these five simple steps the next time you want to create the perfect infographic to grow your brand.

Providing solutions to the problems you encounter.

"How do I export a high-resolution pdf file out of Adobe InDesign?"
Our employees are here to help YOU. If we don't know the answer, we will find it for you. Our online blog provides answers and additional insight into the world of commercial printing. You will also find design tips, program how to instructions, downloadable guides and links to other helpful topics within our blog.

We appreciate your visit and look forward to working with you.