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Our Services

  • Offset Printing
    Offset Printing

    Annual reports are a direct reflection of your company. Be sure yours say "professional" and "trustworthy." We'll deliver exactly what your business needs to make the right impression at the right time.

  • Digital Printing
    Digital Printing

    A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • Ad Specialty
    Ad Specialty

    With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Mailing Services
    Mailing Services

    Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Bindery Services
    Bindery Services

    Creating business forms can be a hassle—so why not let us handle it for you? We'll help you boost your brand's image with professionally designed business forms, purchase orders, invoices and more.

  • Design & Marketing
    Design & Marketing

    One of your most important selling tools may be a professionally printed catalog. We'll help you showcase your products in the best way possible with a high-quality catalog you'll be proud to distribute.

Don't settle for a professional,
when you need an expert.

PrintSouth Printing, Inc. is a full-service printing company in West Columbia, South Carolina, offering offset printing and digital printing capabilities. We offer custom die-cutting and foil services as well as multiple binding styles for booklets both small and large. Additionally, we offer advertising specialty solutions allowing us to provide our clients a huge assortment of products including writing pens, banners, tote bags, t-shirts, corporate gifts, and crystal awards among other custom imprinted items. We team up with you to bring expert knowledge and experience to help make your brand stand out.

Our Services

  • Our large six color presses, with inline aqueous coating, can handle your print media projects. And our smaller two color offset presses take care of business stationery and other print materials.

  • Our digital presses are great for small quantity runs with a quick turnaround. With sizes up to 13x19 and inline finishing capabilities, your project will exit the press ready to go. We also provide variable data solutions for mailings or personalized postcards.

  • Don't go postal trying to figure out mailing regulations by yourself. We'll handle the mailing process for you, come rain or come shine. (Though we prefer shine.)

  • It's not over till it's over. In fact, the final step of a print project may be the most important. We'll make sure your project gets wrapped up with the most appropriate finishing and bindery methods available.

  • Personalization is hot right now. Click to see how we can help you achieve your goals with variable print data (VPD).

  • A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • With bold designs and vivid color, we'll help you create great looking print material to make an instant impression.

April 29, 2019

Key Components Every Business Website Needs

Nowadays, everything is going online. Between social media, online stores and reviews, you can find practically anything on the Internet. The question, then, is: Can you find your business online? Not only should a company have a website, but with modern demands, that website should be well-functioning and easy to use. 

In fact, a business’s website can have a major impact on their overall bottom line. But how do you know where to start? If you’re a marketing professional, here are some key components to keep in mind that every business website needs.

Make it responsive.
In 2016, OuterBox reported that more than 62% of shoppers made purchases using their cell phones, and more than 90% of shoppers use their smartphones to compare prices and reviews. Even more significant: 40% of consumers will go to a competitor if they have a bad experience with a mobile website. We cannot stress this enough: Your company’s website should be mobile and tablet responsive, so it can work anytime, anywhere for anyone.

Keep it easy to navigate.
With today’s short attention spans, if a consumer can’t quickly and easily navigate your website, chances are they’ll give up and go somewhere else. Be sure to test your website and make sure it’s simple and clear to navigate. Use a top-level navigation menu with clearly-labeled tabs for related pages. Include an obvious way to get back to your home page, no matter where readers are on the website. And of course, incorporate a search bar.

Have clear contact.
Many small businesses will list their address, phone number and email on their websites. While these matter, they’re not particularly easy ways for customers to get in contact. According to BankMyCell, 75% of millennials surveyed said they avoid phone calls because they’re time-consuming. Instead, include a contact form on your website where visitors can conveniently contact you with any thoughts or questions they have.

Add social proof.
The term “social proof” was coined by Robert Cialdini in his book Influence in 1984. It refers to a “psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behavior in a given situation.” In other words, if visitors know other people support your business, then they are more likely to support your business, too. Include social proof on the website through case studies, testimonials, client logo displays and user-generated content.

Start a blog.
A blog is a simple, yet effective, way to consistently have new content on the website. Not only is it great for SEO purposes, but it can also help increase your bottom line. Blogs attract more visitors to the website, then encourage them to become a customer once they’re there. Incorporate content that educates the public on your area of expertise, promotes the business as an industry leader and shares relevant company updates.

Include a call to action.
Finally, your website should have a purpose. Many companies make the mistake of not including a strong call to action on their website. This leaves customers hanging. Instead, tell customers what you want them to do. A CTA specifies an expectation and prompts an immediate response. Without a visible CTA—preferably on the home page—visitors will come, browse around and leave without you ever knowing they were there.

If you want to grow your bottom line, then a website is where to start. With today’s modern technology, a website is a company’s outward face to the world. Keep these components in mind as you develop your website and grow the business.

Providing solutions to the problems you encounter.

"How do I export a high-resolution pdf file out of Adobe InDesign?"
Our employees are here to help YOU. If we don't know the answer, we will find it for you. Our online blog provides answers and additional insight into the world of commercial printing. You will also find design tips, program how to instructions, downloadable guides and links to other helpful topics within our blog.

We appreciate your visit and look forward to working with you.