Our Services

  • Offset Printing
    Offset Printing

    Annual reports are a direct reflection of your company. Be sure yours say "professional" and "trustworthy." We'll deliver exactly what your business needs to make the right impression at the right time.

  • Digital Printing
    Digital Printing

    A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • Ad Specialty
    Ad Specialty

    With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Mailing Services
    Mailing Services

    Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Bindery Services
    Bindery Services

    Creating business forms can be a hassle—so why not let us handle it for you? We'll help you boost your brand's image with professionally designed business forms, purchase orders, invoices and more.

  • Design & Marketing
    Design & Marketing

    One of your most important selling tools may be a professionally printed catalog. We'll help you showcase your products in the best way possible with a high-quality catalog you'll be proud to distribute.

Don't settle for a professional,
when you need an expert.

PrintSouth Printing, Inc. is a full-service printing company in West Columbia, South Carolina, offering offset printing and digital printing capabilities. We offer custom die-cutting and foil services as well as multiple binding styles for booklets both small and large. Additionally, we offer advertising specialty solutions allowing us to provide our clients a huge assortment of products including writing pens, banners, tote bags, t-shirts, corporate gifts, and crystal awards among other custom imprinted items. We team up with you to bring expert knowledge and experience to help make your brand stand out.

3 Tactics to Help Build a Profitable Email List

3 Tactics to Help Build a Profitable Email List

You deploy your marketing through several channels, but if you’re in any sort of ecommerce, a strong email campaign can be your best friend.

Email marketing isn’t a grand investment, so it’s an easy avenue to find ROI because the opportunity far outweighs the cost. Granted, not everyone will open your emails, but those that do tend to be your star customers—they buy, and best of all, they come back for more (aka repeat buyers). 

The wider your email distribution, the greater the opportunity is to increase your sales. So make the most of your messaging to customers’ inboxes through some good old fashioned email list building through these three methods.

 

Make it easy to opt in on your site.

We don’t suggest hitting your website visitors over the head with email subscription forms, but peppering your site with quick-and-easy ways for customers to get their name on your list is a good place to start.

Place a clean, easy-to-find email address entry field in your footer. Build out calls-to-action at the bottom of web pages to elicit an email address. Incentivize joining your email list by revealing some of the helpful content you share. Consider a pop-up for a visitor who spends more than a few seconds when they arrive on your site. 

 

Offer essential resources that cost only an email address.

When you know your customers, you know what makes them tick, what makes them happy and what makes them angry. Creating meaningful content to answer any of their questions is a great way to add more names to your email list.

If you build a special resource—like a content marketing calendar, social media campaign template or a whitepaper about industry research findings—gate it on your site. A user needs only to submit an email address for your CRM to automatically send them the resource. It’s a win-win for you: you’ve gained an email address and a customer’s trust thanks to the helpful content you’ve mindfully put together for them to use on their own.

 

Who doesn’t love a good coupon?

You can guarantee to keep a customer coming back for more with a free promo code. It’s almost standard practice among ecommerce sites to offer a special coupon to a first-time site visitor at this point.

Ordinarily taking the shape of a pop-up form, this bonus offer can be anything your new customers might want. It could be free shipping on their first order, or maybe 20% off a special category of items. Or, if you’re feeling particularly generous, the buy-one-get-one-free deal. Delivering a discount off the bat is a good way to build brand affinity, too. 

And the fun doesn’t have to stop there. If you want to get extra ambitious, you can try these tactics as well:

  • Run a webinar and use email addresses as the sign-up credential.
  • Build landing pages for special products (even previewing ones you aren’t selling list) and build anticipation by asking a user to join an exclusive, insider email list.
  • Create a blog or enewsletter your visitors can subscribe to. 
  • Run a special giveaway to users who submit their email address—pick a lucky winner and incentivize others to stick around for future giveaways, promo codes or helpful tips.

Providing solutions to the problems you encounter.

"How do I export a high-resolution pdf file out of Adobe InDesign?"
Our employees are here to help YOU. If we don't know the answer, we will find it for you. Our online blog provides answers and additional insight into the world of commercial printing. You will also find design tips, program how to instructions, downloadable guides and links to other helpful topics within our blog.

We appreciate your visit and look forward to working with you.