Our Services

  • Offset Printing
    Offset Printing

    Annual reports are a direct reflection of your company. Be sure yours say "professional" and "trustworthy." We'll deliver exactly what your business needs to make the right impression at the right time.

  • Digital Printing
    Digital Printing

    A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • Ad Specialty
    Ad Specialty

    With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Mailing Services
    Mailing Services

    Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Bindery Services
    Bindery Services

    Creating business forms can be a hassle—so why not let us handle it for you? We'll help you boost your brand's image with professionally designed business forms, purchase orders, invoices and more.

  • Design & Marketing
    Design & Marketing

    One of your most important selling tools may be a professionally printed catalog. We'll help you showcase your products in the best way possible with a high-quality catalog you'll be proud to distribute.

Don't settle for a professional,
when you need an expert.

PrintSouth Printing, Inc. is a full-service printing company in West Columbia, South Carolina, offering offset printing and digital printing capabilities. We offer custom die-cutting and foil services as well as multiple binding styles for booklets both small and large. Additionally, we offer advertising specialty solutions allowing us to provide our clients a huge assortment of products including writing pens, banners, tote bags, t-shirts, corporate gifts, and crystal awards among other custom imprinted items. We team up with you to bring expert knowledge and experience to help make your brand stand out.

How to Write an Effective Mission Statement

How to Write an Effective Mission Statement

A mission statement: the driving concept behind a business. 

Whether you work for a large company, own a small business, run a nonprofit organization or fly solo as a freelance professional, we all have mission statements—and they have an enormous influence. What separates a good mission statement from a lackluster one? For one thing, it must articulate a purpose—the what, how and why of your business.

Great mission statements are strong, integral components of a business strategy while bad mission statements are hollow, feeble attempts at defining your purpose. Embraced completely, a mission statement can drive a business to success. Here’s how to write an effective mission statement.

 

1. Define what your business does.

The most critical component of a mission statement is to simply tell consumers what the business does. However, this can be easier said than done. If a business provides multiple services or a wide variety of products in different fields, narrowing it down to a clear definition can be a challenge.

Make a list of everything your business does, then decide on one simple, clear statement encompassing everything else. For instance, a marketing firm—offering a large number of services, such as blogging, social media marketing or branding strategy—could be overwhelmed to mention all of those services in a single mission statement. Instead, an overarching phrase, something simple like “provides marketing services,” makes sure it captures everything without being too vague.

 

2. Describe how your business does it.
 

Next, describe how the business functions. Include any pertinent information on your customers or employees. This part can also be tricky because you can lose interest with a long, drawn-out explanation of everything little thing a company does. Instead, a general description of how the company operates will suffice.

This is also a great place to integrate any of the company’s core values. How a business does something often involves their values behind doing it. Perhaps a company’s values include innovation and customer support. Their new mission statement could read: “Provide innovative marketing services through idea development and exceptional customer support.”

 

3. Explain why your business does it.
 

Next, build on your mission statement to explain why your business does what it does. This describes the passion behind the business and the big why—the reason for all of it. Why does a business do what it does the way it does? Why did someone start the business in the first place?

When you add the “why” to a mission statement, it ties everything together. Let’s take a look at our example mission statement when the “why” is included: “Tell a brand’s story by providing innovative marketing services through idea development and exceptional customer support.”

 

4. Simplify and personify your statement.
 

Once you have a solid rough draft of a mission statement, the final steps are to simplify and  personify. Ensure it uses clear, concise language that gets straight to the point in a meaningful way. Mission statements should be 1–2 sentences long at most. Any longer and you’re looking at a mission novel no one wants to read or worse—care about.

A mission statement should completely personify the business. It should embody the company’s purpose, reasoning and strategy perfectly. Choose words both powerful and specific in order to simplify your mission statement in a potent way.

Providing solutions to the problems you encounter.

"How do I export a high-resolution pdf file out of Adobe InDesign?"
Our employees are here to help YOU. If we don't know the answer, we will find it for you. Our online blog provides answers and additional insight into the world of commercial printing. You will also find design tips, program how to instructions, downloadable guides and links to other helpful topics within our blog.

We appreciate your visit and look forward to working with you.