Our Services

  • Offset Printing
    Offset Printing

    Annual reports are a direct reflection of your company. Be sure yours say "professional" and "trustworthy." We'll deliver exactly what your business needs to make the right impression at the right time.

  • Digital Printing
    Digital Printing

    A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • Ad Specialty
    Ad Specialty

    With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Mailing Services
    Mailing Services

    Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Bindery Services
    Bindery Services

    Creating business forms can be a hassle—so why not let us handle it for you? We'll help you boost your brand's image with professionally designed business forms, purchase orders, invoices and more.

  • Design & Marketing
    Design & Marketing

    One of your most important selling tools may be a professionally printed catalog. We'll help you showcase your products in the best way possible with a high-quality catalog you'll be proud to distribute.

Don't settle for a professional,
when you need an expert.

PrintSouth Printing, Inc. is a full-service printing company in West Columbia, South Carolina, offering offset printing and digital printing capabilities. We offer custom die-cutting and foil services as well as multiple binding styles for booklets both small and large. Additionally, we offer advertising specialty solutions allowing us to provide our clients a huge assortment of products including writing pens, banners, tote bags, t-shirts, corporate gifts, and crystal awards among other custom imprinted items. We team up with you to bring expert knowledge and experience to help make your brand stand out.

6 Essentials to Include in a Brand Guide

6 Essentials to Include in a Brand Guide

For small businesses, entrepreneurs and marketing individuals, one of the most important parts of marketing is knowing who you are. If you don’t fully understand who the business is and what its values are, then marketing that business to others becomes a much more challenging task. So, how does a business know what it is? Through its brand.

Your brand is the business’s name, design, values and overall feel of the company. It’s everything that makes your business what it is. These principles and guidelines are shared throughout the company with a brand guide, which provides a necessary tool designed to give your brand consistency and flexibility. When you know how to best represent your brand, you have the flexibility to share that brand with others, while representing the company in a professional light. Today we dive deeper into brand strategy by defining the six essentials you need to include in a business brand guide.

 

1. Mission

From the very beginning, a mission statement sets a clear motive for the company. Why does your business exist? A mission statement establishes an overarching reason for the brand’s existence, which can then be further defined throughout the rest of the brand guide. When you have a mission, you can constantly check the rest of your brand elements next to it, ensuring you are consistently on track for your purpose.

 

2. Vision

A vision statement is similar to the mission, but with one clear distinction. While a mission statement explains why the brand exists, a vision statement explains where the brand should go. Your mission statement should stay pretty consistent; however, your vision statement can change and adapt depending on where the brand is at. Include a vision statement in your brand guide so all team members are on the same page with where the company is going.

 

3. Target Audience

Who is the business’s ideal customer? Who is your target audience? Incorporate your target audience in the brand guide by describing who your customers are and how your products or services influence their lives. Be sure to also include any market research you have on your target audience in order to offer deeper insight to help team members better communicate the brand with potential customers.

 

4. Personality

Possibly one of the greatest components of a company’s brand is its personality. Make a list of three to five adjectives which describe your brand. Is the company smooth and professional? Perhaps fun and witty? Try an “Is/Is Not” activity to really nail down distinct personality features for your brand. As you define the business’s personality, you set the tone for everything from design, to voice, to formatting. 

 

5. Design

Once personality is defined, dive into the nitty gritty of what people see about the brand—design. This includes everything from the logo, to colors to formatting. Consider your target audience as you determine brand design. What colors and fonts would appeal to them? What style of photography best catches their eye? While decisions like these may seem simple, they are extremely important when it comes to clearly distinguishing your brand in the public.

 

6. Voice

Following design is another necessary brand guide component—voice. If your brand were a person, how would he or she talk? Set the tone and style of voice you want, along with any verbiage to use with the brand. For instance, some businesses use the phrase “team members” instead of “employees” because they prefer a team atmosphere. The voice, tone and words you use are all particularly influential pieces in defining your brand guide.

A clearly-defined business brand is a critical component of any marketing strategy. When a business knows who it is, it can better communicate that with potential customers. Use these six essentials when building your brand guide in order to determine your unique brand and share it with others on a whole new level.

Providing solutions to the problems you encounter.

"How do I export a high-resolution pdf file out of Adobe InDesign?"
Our employees are here to help YOU. If we don't know the answer, we will find it for you. Our online blog provides answers and additional insight into the world of commercial printing. You will also find design tips, program how to instructions, downloadable guides and links to other helpful topics within our blog.

We appreciate your visit and look forward to working with you.