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Our Services

  • Offset Printing
    Offset Printing

    Annual reports are a direct reflection of your company. Be sure yours say "professional" and "trustworthy." We'll deliver exactly what your business needs to make the right impression at the right time.

  • Digital Printing
    Digital Printing

    A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • Ad Specialty
    Ad Specialty

    With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Mailing Services
    Mailing Services

    Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Bindery Services
    Bindery Services

    Creating business forms can be a hassle—so why not let us handle it for you? We'll help you boost your brand's image with professionally designed business forms, purchase orders, invoices and more.

  • Design & Marketing
    Design & Marketing

    One of your most important selling tools may be a professionally printed catalog. We'll help you showcase your products in the best way possible with a high-quality catalog you'll be proud to distribute.

Don't settle for a professional,
when you need an expert.

PrintSouth Printing, Inc. is a full-service printing company in West Columbia, South Carolina, offering offset printing and digital printing capabilities. We offer custom die-cutting and foil services as well as multiple binding styles for booklets both small and large. Additionally, we offer advertising specialty solutions allowing us to provide our clients a huge assortment of products including writing pens, banners, tote bags, t-shirts, corporate gifts, and crystal awards among other custom imprinted items. We team up with you to bring expert knowledge and experience to help make your brand stand out.

Our Services

  • Our large six color presses, with inline aqueous coating, can handle your print media projects. And our smaller two color offset presses take care of business stationery and other print materials.

  • Our digital presses are great for small quantity runs with a quick turnaround. With sizes up to 13x19 and inline finishing capabilities, your project will exit the press ready to go. We also provide variable data solutions for mailings or personalized postcards.

  • Don't go postal trying to figure out mailing regulations by yourself. We'll handle the mailing process for you, come rain or come shine. (Though we prefer shine.)

  • It's not over till it's over. In fact, the final step of a print project may be the most important. We'll make sure your project gets wrapped up with the most appropriate finishing and bindery methods available.

  • Personalization is hot right now. Click to see how we can help you achieve your goals with variable print data (VPD).

  • A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • With bold designs and vivid color, we'll help you create great looking print material to make an instant impression.

July 6, 2020

Crafting a CTA That Will Propel Your Online Business

Online marketing for your business is important. But how do you compel website visitors to become website customers? Your goal is for viewers to take that extra step and become active. What better way to do just that than a strong call to action?

Calls to action (CTA) are exactly as they sound—content intended for a viewer, reader or listener to perform a specific action. In other words, they function as the stepping stones between customers passing by and customers who feel invested and interested enough to take the next step—whether that means learning more or purchasing a product or service.

Effective calls to action should be visible throughout your marketing materials; however, when developing an effective CTA button for your website, keep the following important tips in mind.

 

State the urgency. 

Money is lost when time is wasted. If visitors to your site take too much time choosing whether they want to engage, you are risking potential income for your business. Express the urgency of a decision with a call to action that will reach visitors immediately. Words like now and today are convenient options.

 

Use action words.

It’s a call to action for a reason. When constructing a CTA button for your company’s website, use powerful, compelling verbs such as act, investigate, connect, offer and start. Make your words memorable. 

 

Be concise.

Keep it simple. Give the essential information in as few words as possible.

 

Go step-by-step.

People love CTAs that are easily followed. When crafting your call to action, be sure to ask yourself: “If I had no idea what was going on, could people follow this easily on my site?” If not, you may want to rethink how intuitive and user-friendly your website is.

 

Get emotional. 

Get into your prospects’ sensitive side by including emotion in your business’s CTAs. If the product or service can benefit a customer's life, tell them how. By including humanistic elements in your call to action, your business will appear more relatable. 

 

Choose colors. 

Visual elements play a huge role in crafting a creative, effective CTA. Use eye-catching, contrasting colors that capture visitors’ attention and draw them in. Gain an understanding of how colors impact your audience’s conversion. For example, orange and yellow increase cheerfulness and optimism, while purple represents a creative, wise and imaginative brand.

 

Think “I want to…”

Imagine your call to action as an “I want to” button. Think of the big red button that you can’t resist pushing. Nobody wants to submit a form. But they may want to get started now!

By following these simple tips, your business can easily create CTAs that will generate client leads and new business. An effective call to action can result in increased engagement with consumers, which will help grow your online business presence in the community.

Providing solutions to the problems you encounter.

"How do I export a high-resolution pdf file out of Adobe InDesign?"
Our employees are here to help YOU. If we don't know the answer, we will find it for you. Our online blog provides answers and additional insight into the world of commercial printing. You will also find design tips, program how to instructions, downloadable guides and links to other helpful topics within our blog.

We appreciate your visit and look forward to working with you.