The turkey has been devoured and the pumpkins put away, but the holidays are far from over. Now is the perfect time to kick your marketing efforts into high gear. While we don’t want you working straight through the holidays, there are some ways that you can get ahead and still enjoy much needed time with loved ones. No matter what holidays you celebrate in December, now through the New Year is a huge time for marketers. Take advantage with these five tips to prep your marketing through the end of the year.
1. Go Mobile
Billions of people use social media on their cell phones. However, many small businesses are continuing to optimize their websites for desktop instead of mobile. It’s time to meet your customers where they are. Make sure your website and online shopping experience are optimized to meet your customers’ mobile needs. The easiest way to ensure you are offering an easy-to-use site on a cell phone is to get out your phone, pull up your site and try to buy a product or book a service. You may be pleasantly surprised that your website transitions to a mobile-friendly experience, or discover that your website could use some work.
2. Be Social
Now is the time to go big on your social media platforms and try to engage your following. The best part about social media posts is that you can use a scheduling platform to ensure that your social media presence continues, all while you’re enjoying time with your family. To ensure that your posts are friendly and relatable, try reading your posts out loud. If it’s something you would say to a friend, you’re good to post away. Use your social media during this time to announce sales, give thanks for your customers and have some fun.
3. Schedule Promotions
Just because Black Friday has passed doesn’t mean promotions are done for the year. Consider holiday marketing deals that will drive your customer base to choose your business over your biggest competitors. While this could mean a big sale, it doesn’t always have to be a huge markdown. Consider what your customers will see as a value add to their purchase and go from there.
4. Master Your Call to Action
What is it exactly that you’re trying to get your audience to do? A strong call to action (CTA) will make or break the best of marketing campaigns. Your business should be clear, concise and to the point with your CTA so that there is no confusion about what you’re asking. One of the biggest mistakes businesses make is making a weak ask. For example, simply sending an email marketing piece that doesn’t ask your customers to take next steps like shopping on your website or booking a consultation is far less likely to be a success.
5. Diversify Your Content
We’re all unique, which makes us special. Remember that not all customers will celebrate the same holidays as you or your business. Make sure that your business is inclusive and acknowledges the spirit of the season by extending your well wishes to all.
While the holidays feel like they’re in full swing, there are still marketing tactics that your business can jump in on to get ahead of the December holiday marketing rush. Remember to meet your customers where they are, give enough incentive to buy from your business and to keep your communications relatable and direct. Most of all, make the most of this holiday season.