Discover the pros, cons, and risks of taking a stand on controversial issues as a small business.
Think emojis are just for texting teens? Think again. Discover how to master modern emoji marketing by speaking your audience's language authentically.
While keywords still matter, today’s SEO is all about delivering the highest quality, most relevant answer to a searcher's query. Here are some key pointers for how to search engine optimize your content.
If you're interested in promoting more of your small business brand or professional image through Instagram, we have some useful post ideas to get you started.
When it comes to marketing, direct mail is a powerful tool to share products and services with potential customers. Here are five tips to try for your next direct mail marketing campaign.
Here are a few ideas to get you started on how to really explode your marketing strategy this Independence Day.
How can a small business use GIFs to promote its brand and draw in customers? Today we’re going to take a look at how your marketing can get groovy with GIFs.
Retain old employees, hire new ones and create an employee-friendly environment by building up your company culture. Because when your culture thrives, so will your business.
This Valentine’s Day, celebrate your business by falling in love with it again. Don’t get bogged down in some of the mundane work, but reignite the passion for your mission.
Eight seconds. That’s how much time marketers have to grab consumers’ attention and drive engagement. When it comes to marketing online, the time can be cut even shorter.
Turns out, being philanthropic with your business can actually lend itself quite nicely to promoting your brand and growing your consumer base
To help you pick out the perfect presents for clients, we created a quick list of holiday gift ideas you can give every type of customer this season.
If you want your business card to turn into sales, then you must pay careful attention to how it’s created. Here are five tips for designing an effective business card.
Of course, holiday income doesn’t generate itself. If you really want to rake in the sales this holiday season, you have to prepare for it… through marketing.
Whether you’re a small business owner, employee or professional individual, gear up for Thanksgiving this holiday season with these seven marketing ideas.
With Halloween just around the corner, how can your business join in the festivities? Here are a few spooky good marketing tricks to consider for Halloween.
When businesses fail to market to existing customers—and only focus on bringing in new ones—they leave money on the table, and can end up losing loyal customers.
Customer service can make or break a business. Just how influential is it, though? Today we’re going to take a look at the power of great customer service.
Word of mouth marketing can be make or break for a small business...how will you use it to your advantage?
The business card is an important tool that’s useful for companies and individuals alike. But just how powerful is the business card? Let’s find out.
More than mere freebies, promo products are proven agents for amplifying brand recognition and nurturing loyalty.
Newsletters are the greatest public relations tool businesses can use to bring attention to themselves, whether you’re connecting with potential clients, past clients or consistent clients.
This Thanksgiving, don’t be like all the other companies. Set yourself apart by using these top marketing tips to help your business celebrate Thanksgiving and grow this holiday season.
Growing a business means getting your brand out there. And even though digital has dominated the scene, nothing beats print marketing when it comes to spreading the word.
There isn’t necessarily one right color or one wrong color—but there are definitely good and bad choices. Check out these tips!
These days it’s easy to feel like everything is digital. After looking at your inbox, you’d be hard-pressed to believe your mailbox was still a viable marketing channel...but it is!
If you’re looking for a way to cut through the noise of digital media, consider focusing your efforts on print marketing.
If you don’t have your perfect marketing scheme in place yet, don’t worry. We’ve put together a few Father’s Day marketing ideas that are worth trying.
The business card is an important tool that’s useful for companies and individuals alike. But just how powerful is the business card? Let’s find out.
Outdoor advertising is more than just billboards; it can include any medium from benches to buses to window displays. Let us tell you all about the benefits of outdoor advertising.
When it comes to supporting local business, there’s more to it than helping the community; it supports you too. Check out these reasons why going local helps you out in the long run.
Marketing your company can be tricky, but mastering different mediums makes it easier. Set yourself apart from the crowd by using these 8 pointers to create effective flyers that generate client leads and grow your business.
Now is the perfect time to thank your customers for all they’ve done for your business. Check out five ways you can show your appreciation for your customers this holiday season and year-round.
The power of print is incredible, especially when mixed with digital touchpoints. This is your reminder to spend the time to get it right.
How do you know what exactly you should be doing with your newsletter to get the best return? Check out these newsletter tips to ensure you’re optimizing your company updates.
Customer service has the power to make or break a relationship, no matter how great your products or services are. For that reason, it’s time to ensure you’re ready to take on any problem that comes your way with a smile.
Sometimes, it’s important to go back to the basics. While digital marketing can’t be ignored, it’s important to incorporate old-school, tried and true marketing methods to build a truly holistic marketing plan.
When it comes to marketing a business, there are a variety of different avenues to choose from. The options are limitless. However, there’s one tried and true marketing option which is as effective as it is useful: swag.
You were already on the minds of your customers, now it’s time to solidify your place on their hearts. Print materials, like stickers, to help get there today.
In order to become a brand that your audience knows, loves and trusts, your branding plays a major role.
The possibilities are endless when it comes to printed products to help drive forward your marketing efforts. Put your creative cap on and consider what you can design!
In a world where emails ding every five minutes, send your customers a message the old fashioned way—using direct mail, A.K.A. snail mail.
There are plenty of ways to get your message into the world. Specifically, we’re talking about printing up your dream marketing materials. Check out these printed product ideas and the benefits of choosing each for your next marketing campaign.
While these are hard times for everybody, remember that we’re all human. It’s a great time to get creative with your marketing efforts and encourage your customers to support small and local businesses.
With the right audience and the right business, direct mail marketing can have a powerful presence in any brand marketing strategy.
Just how powerful is the business card? Read these four reasons why you should take time to print your business cards now for use after the quarantine.
Even in the digital age, print's time-tested and proven effectiveness deserve to be part of your next campaign.
Outdoor advertising is more than just billboards; it can include any medium from benches to buses to window displays. Let us tell you all about the benefits of outdoor advertising.
If you’re looking for a way to cut through the noise of digital media, consider focusing your efforts on print marketing.
Time for the big dance! While in Columbia, check out these local favorites on the Cayce, West Columbia side of the Congaree.
Don't set resolutions that are unobtainable. Instead, set GOALS that you can reach.
A round-up of our top 5 blog articles from last year.
Are you prepared for the graphic design trends of 2019? Here's what we see as the top 10 trends for this year.
What does it take to create the perfect logo? The answer may surprise you.
Learn how to make master pages and page numbers quick and easy with Indesign.
Don't use the envelope distort tool in Illustrator for paragraph text on concentric circles. Instead, use this tutorial to get beautiful, arched type that is easy to edit.
If you want your business card to turn into sales, then you must pay careful attention to how it's created. Here are five tips for designing an effective business card.
Indesign Character Styles and Paragraph Styles can save you hours of extra work! Learn how to use these styles and ways to implement them into your design routine.
Of course, holiday income doesn't generate itself. If you really want to rake in the sales this holiday season, you have to prepare for it... through marketing.
With election day right around the corner, there are a few ways your business can get on board the political bandwagon and market through the red, white and blue.
With Halloween just around the corner this week, how can your business join in the festivities? Here are a few spooky good marketing tricks to consider for Halloween.
Fortunately, there are a few tips every business professional can keep in mind when it comes to creating a logo. Here's how to design an awesome logo for your business.
How much room do you need to leave for mailing information on a 6x9 postcard? If your design runs into the mailing area, you might incur higher postage rates. Find out more in this blog article.
Reading offers a variety of benefits to business professionals, particularly in strengthening leadership skills. Check out these five reasons reading makes you a better leader.
If you run a restaurant, landscaping business, cut down trees or are a real estate agent, door hangers won't break your bank and are easy to distribute to neighborhoods in your local area. Here are a few suggestions on how to use door hangers to advertise your services or company.
Fortunately, there are some tips out there to help you write a powerful newsletter in order to connect with customers, promote the brand and grow the business.
Custom presentation folders are a great addition to your marketing arsenal. Here are a few options when selecting a pocket folder and uses for each.
To get you started, we came up with six festive fall marketing ideas for you to take advantage of this October. Let’s dive into some valuable fall marketing.
By developing your networking skills, you can continue to expand your business circle, which provides more resources and opportunities. Here’s how to grow your circle.
While natural leaders do exist, it is also possible to learn leadership skills, put them into practice and grow your leadership capabilities.
With its fingers in many different industries, including industrial, fashion and interior design, Pantone is the go-to for color. Find out why in this blog post.
Picking the right colors is important when you are establishing your brand. Here are some steps to think about when choosing the colors for your brand.
So, how can you kick off your September marketing? Here are seven super September marketing ideas for you to jump start your marketing this month and head into the season.
If your company does any kind of marketing or communications outside and within, you need a brand style guide. Here's a look at what a style guide is, what is in a brand style guide and how to use a style guide.
Why do the colors of your printed piece look different than they do on your monitor? Here is a look at a few different reasons why.
Ask any small business owner and they’ll say that Labor Day sales are only as good as Labor Day marketing. But if you haven’t started yet, it’s still not too late!
Ask these "How?" questions when planning your promotional product strategy.
2018 is quickly coming to an end, but you still have time to take advantage of these promotional product trends.
When businesses fail to market to existing customers—and only focus on bringing in new ones—they leave money on the table, and can end up losing loyal customers.
Small businesses can not compete with large corporations who spend millions of dollars on advertising. Here is a look at how inexpensive promotional products allow small businesses to get their name and brand out into the public.
Does your company use promotional items for marketing? Here are 10 reasons it should.
Needless to say, customer service is an incredibly important aspect of any business model. So, here are five ways your business can have better customer service.
When planning a good promotional product strategy, one of the main questions you should ask is Why?
Choosing unique gifts for your swag bag can help boost your social media buzz. Here is a look at how to choose items to go into your bag, and some examples of unique product ideas.
The downside of business swag? You have to invest a bit of money to create your own. The upside? You create walking billboards everywhere customers wear or use the items.
Here is a look at how you can stay consistent with your brand across Print Media, Marketing and Ad Specialty Products.
In a digital world, how can you track the success of an ad specialty product campaign? Find out in today's post.
If a management team drives vision for a business, and marketing brings clients into the business, then employees are those who actually move the business forward.
Get the most out of your marketing dollars by following these 6 steps for a successful ad specialty campaign.
A well designed and informative newsletter is a great asset in your marketing toolbox. Find out the benefits of a printed newsletter and tips on how to generate content that gets people excited to read it in today's article.
What exactly is responsive website design, and why does it matter for your business? Let’s dive into a few reasons why your business website should be responsive.
Here are 5 popular Adobe Illustrator tools that help make print production run more smoothly.
Postcards are a great tool to use in your marketing plan. Knowing how to effectively design, implement and track a direct mailing campaign will help you spend your money wisely. Here are 7 steps to accomplish your goals.
As we approach the back-to-school season, you should have a plan in place to market to consumers in order to attract them to buy your product or service.
What is creep and how does it affect my design? Find out more about the strange printing term, creep, in today's article.
Take advantage of this Back to School season to hand out free items with your company logo and information on them! Here are a few ideas to help.
If you’re not sure where to start with your competition, don’t worry. We’ve compiled a list of five ways, to get you started.
A great looking pocket folder will give your brand or marketing project a huge boost. Check out this blog article for some helpful tips when designing your next pocket folder.
How long does a press check take? Can I make changes during a press check? What is that smell? These are a few questions we get asked during press checks. Find out the answers in this blog post.
A vision statement is a vital part of any successful small business, so today we explore how to craft an effective vision statement to move the business forward.
