Brand voice is the emotion and personality that go into a brand’s communications, from the language it uses to the images in its marketing assets.
There are many ways companies can cultivate a positive work culture to keep their employees happy and motivated to leave positive reviews. Here are just a few ideas to get you started.
With the Fourth of July coming up this week, it’s important to consider ways in which you might try to maximize your marketing efforts.
Your GMB Business Profile has a large impact on both your online and offline success. We’ll tell you how it does so.
Fortunately, there are some foolproof sales tips every business professional should know. Check out these seven sales suggestions for small business.
If you don’t have your perfect marketing scheme in place yet, don’t worry. We’ve put together a few Father’s Day marketing ideas that are worth trying.
You start with a product that you want to sell, but you're not sure who wants to buy it. How do you identify your target audience? We have a few crucial steps.
How do you decide which person to bring on the team? Fortunately, there are a few tips to keep in mind. Here’s how to find the right candidate for a job.
Lots of people can breeze through an application, write a cover letter and even limp along in a phone call, but few know how to nail the elusive in-person interview.
There are tried and true plans that can benefit your social networking. To get you started, check out these strategies for successful social media marketing.
Ensuring your small business website is search engine optimized should be high on the list of marketing to-dos. Keep these tips in mind to optimize your website for search engines.
Can you find your business online? Not only should a company have a website, but with modern demands, that website should be well-functioning and easy to use.
Generation Z grew up in the technological world, which means marketing to them must be more targeted than ever. Here are seven strategies for marketing to Gen Z.
How can a small business use LinkedIn to grow its marketing efforts? We can think of a few ways. Here's how to use LinkedIn to your advantage.
Fortunately, there is a plethora of ways to boost the success of your email marketing campaigns. Identify areas where emails fall short, then correct them.
With a more positive, fun environment, companies can save money with happier employees. Celebrate International Fun at Work Day and put these ideas into action.
If your business wants to have a strong marketing strategy, it should include YouTube. Here are five tips for using YouTube to market your business.
Every brand has a story, including yours. The key is to dig in and figure out how to share it. Take a look at how to successfully tell your brand’s story.
Time for the big dance! While in Columbia, check out these local favorites on the Cayce, West Columbia side of the Congaree.
The podcast audience is growing, so businesses are jumping on board with their marketing. We've put together a list of big benefits of launching a business podcast.
Whether you're a small business owner, marketer or workplace professional, there are lots of ways for you to jump on board the March mayhem of marketing.
Whether you're a CEO, manager or low-level business professional, employee retention matters. Here are five ways you can appreciate employees better.
There’s no doubt about it: Webinars can increase your bottom line. Here’s why.
How do you plan on using Valentine’s Day in your marketing strategy? If you’re not sure yet, here are some ideas for how to show marketing love this Valentine’s Day.
Fortunately, there are ways to keep your current clients happy, satisfied and coming back for more. Here are six tips for better customer retention.
There is a way to make copywriting a priority and save money at the same time—boost your own expertise. Here are sure-fire ways to improve your copywriting skills.
Since people trust other people more than they do other businesses, if you want to gain customers, you must humanize and personalize your brand. Here's how.
Don't set resolutions that are unobtainable. Instead, set GOALS that you can reach.
When it comes to content marketing for your business, an eBook is a great step. If you’re not sure where to start, here are some big ideas for your next business eBook.
A round-up of our top 5 blog articles from last year.
There are a few things you can do this year to make sure your business resolutions last throughout 2019! Here are seven steps to make (and keep) New Year's resolutions.
Are you prepared for the graphic design trends of 2019? Here's what we see as the top 10 trends for this year.
Though we can never know what will come in the year ahead, there are ways to prepare for 2019. Here’s how to set your business up for success in the new year.
What does it take to create the perfect logo? The answer may surprise you.
Objective studies have shown the positive effect time off can have on a person’s work. To explain, we developed six benefits of time off for the holidays.
Learn how to make master pages and page numbers quick and easy with Indesign.
To help you pick out the perfect presents for clients, we created a quick list of holiday gift ideas you can give every type of customer this season.
Don't use the envelope distort tool in Illustrator for paragraph text on concentric circles. Instead, use this tutorial to get beautiful, arched type that is easy to edit.
If you want your business card to turn into sales, then you must pay careful attention to how it's created. Here are five tips for designing an effective business card.
Indesign Character Styles and Paragraph Styles can save you hours of extra work! Learn how to use these styles and ways to implement them into your design routine.
Of course, holiday income doesn't generate itself. If you really want to rake in the sales this holiday season, you have to prepare for it... through marketing.
The Stories feature on Instagram is a helpful tool any marketer can utilize. Here are some ideas for how to take advantage of Instagram Stories for business.
If you’re not sure where to begin your marketing efforts this week, here are seven big ideas for you to take advantage of with Thanksgiving marketing.
Guest bloggers are a great way to incorporate new content into a business blog, without worrying about generating new ideas or writing the content yourself.
With election day right around the corner, there are a few ways your business can get on board the political bandwagon and market through the red, white and blue.
With Halloween just around the corner this week, how can your business join in the festivities? Here are a few spooky good marketing tricks to consider for Halloween.
Fortunately, there are a few tips every business professional can keep in mind when it comes to creating a logo. Here's how to design an awesome logo for your business.
How much room do you need to leave for mailing information on a 6x9 postcard? If your design runs into the mailing area, you might incur higher postage rates. Find out more in this blog article.
Reading offers a variety of benefits to business professionals, particularly in strengthening leadership skills. Check out these five reasons reading makes you a better leader.
If you run a restaurant, landscaping business, cut down trees or are a real estate agent, door hangers won't break your bank and are easy to distribute to neighborhoods in your local area. Here are a few suggestions on how to use door hangers to advertise your services or company.
Fortunately, there are some tips out there to help you write a powerful newsletter in order to connect with customers, promote the brand and grow the business.
Custom presentation folders are a great addition to your marketing arsenal. Here are a few options when selecting a pocket folder and uses for each.
To get you started, we came up with six festive fall marketing ideas for you to take advantage of this October. Let’s dive into some valuable fall marketing.
By developing your networking skills, you can continue to expand your business circle, which provides more resources and opportunities. Here’s how to grow your circle.
While natural leaders do exist, it is also possible to learn leadership skills, put them into practice and grow your leadership capabilities.
With its fingers in many different industries, including industrial, fashion and interior design, Pantone is the go-to for color. Find out why in this blog post.
Picking the right colors is important when you are establishing your brand. Here are some steps to think about when choosing the colors for your brand.
So, how can you kick off your September marketing? Here are seven super September marketing ideas for you to jump start your marketing this month and head into the season.
If your company does any kind of marketing or communications outside and within, you need a brand style guide. Here's a look at what a style guide is, what is in a brand style guide and how to use a style guide.
Why do the colors of your printed piece look different than they do on your monitor? Here is a look at a few different reasons why.
Ask any small business owner and they’ll say that Labor Day sales are only as good as Labor Day marketing. But if you haven’t started yet, it’s still not too late!
Ask these "How?" questions when planning your promotional product strategy.
2018 is quickly coming to an end, but you still have time to take advantage of these promotional product trends.
When businesses fail to market to existing customers—and only focus on bringing in new ones—they leave money on the table, and can end up losing loyal customers.
Small businesses can not compete with large corporations who spend millions of dollars on advertising. Here is a look at how inexpensive promotional products allow small businesses to get their name and brand out into the public.
Does your company use promotional items for marketing? Here are 10 reasons it should.
Needless to say, customer service is an incredibly important aspect of any business model. So, here are five ways your business can have better customer service.
When planning a good promotional product strategy, one of the main questions you should ask is Why?
Choosing unique gifts for your swag bag can help boost your social media buzz. Here is a look at how to choose items to go into your bag, and some examples of unique product ideas.
The downside of business swag? You have to invest a bit of money to create your own. The upside? You create walking billboards everywhere customers wear or use the items.
Here is a look at how you can stay consistent with your brand across Print Media, Marketing and Ad Specialty Products.
In a digital world, how can you track the success of an ad specialty product campaign? Find out in today's post.
If a management team drives vision for a business, and marketing brings clients into the business, then employees are those who actually move the business forward.
Get the most out of your marketing dollars by following these 6 steps for a successful ad specialty campaign.
A well designed and informative newsletter is a great asset in your marketing toolbox. Find out the benefits of a printed newsletter and tips on how to generate content that gets people excited to read it in today's article.
What exactly is responsive website design, and why does it matter for your business? Let’s dive into a few reasons why your business website should be responsive.
Here are 5 popular Adobe Illustrator tools that help make print production run more smoothly.
Postcards are a great tool to use in your marketing plan. Knowing how to effectively design, implement and track a direct mailing campaign will help you spend your money wisely. Here are 7 steps to accomplish your goals.
As we approach the back-to-school season, you should have a plan in place to market to consumers in order to attract them to buy your product or service.
What is creep and how does it affect my design? Find out more about the strange printing term, creep, in today's article.
Take advantage of this Back to School season to hand out free items with your company logo and information on them! Here are a few ideas to help.
If you’re not sure where to start with your competition, don’t worry. We’ve compiled a list of five ways, to get you started.
A great looking pocket folder will give your brand or marketing project a huge boost. Check out this blog article for some helpful tips when designing your next pocket folder.
How long does a press check take? Can I make changes during a press check? What is that smell? These are a few questions we get asked during press checks. Find out the answers in this blog post.
A vision statement is a vital part of any successful small business, so today we explore how to craft an effective vision statement to move the business forward.
A proof is your last chance to make corrections to mistakes or changes to your project. These are a few different types of proofs you can ask for depending on the complexity of the project.
Useful tips for using Word as a desktop publishing tool and how to prepare your files to send to a printing company.
If you want your sales to stay successful after Independence Day, then you’re going to need a second strategy to implement once the day comes to an end.
Save money and time by making sure your files are ready to be sent to the printing company. If there are changes or corrections at the proofing or press check stage, your project can get costly. Today’s post will help you to make sure your files are ready and set up properly.
Today, we will look at how colors need to be approached, and the proper way to create or edit your images in Photoshop.
With all of the excitement surrounding the Fourth of July, consumers are searching for sales. How does your business join in? Here are a few marketing reminders.
Even before you begin designing your print media project, you need to be thinking of how the piece will look when it is finished. Follow this guide to help you keep designing for print in mind.
Confused about kerning, tracking and leading? Check out this article for a better understanding.
When you know how to best represent your brand, you have the flexibility to share that brand with others, while representing the company in a professional light.
Confused about the different choices for varnishes or coatings on your next print media project? See the most popular choices here.
Working with Variable Data Printing (VDP) files is easy when everything is set up properly. To learn how to set up your files or check them, read through this blog post.
Here are five key components for how to make a strategic video script and create a successful marketing video which will help boost lead generation and grow your business.
What are LPI (lines per inch), DPI (dots per inch) and PPI (pixels per inch)? How do these terms affect graphic design and printing?
What are the major factors of dot gain and how can it affect the look of your print project? Find out in today's blog article.
Whether you choose to take photos with a quality camera or a simple smartphone, there are specific ways to ensure pictures turn out clean, crisp and professional.