Resources

Memes are a great way to engage with customers, but as a business, you have to walk a fine line. How can your marketing use memes effectively? Today, we’re going to discuss some ideas to get started.

While business seems to be screeching to a halt in the wake of the coronavirus, social media rages on. Now is a good time to build your brand and show your values and personality online.

What is evergreen content and why is it so important? Let’s dive in and see how you can start optimizing evergreen content.

How can businesses and individuals best reach out to consumers during the new spring season? Luckily, we have five super springtime marketing ideas to get you started.

Check out some of the ways humor can help your marketing campaigns, and even a few tips to establish your brand of humor.

If you want to grow your business and market online, here are a few reasons why you should implement LinkedIn into your social media strategy.

Writing an effective mission statement is vital to building a successful business strategy. Try out these tips to make sure your mission statement is as compelling as possible.

In just a few short weeks, every college student will be enjoying spring break, a week of relaxation, rejuvenation and free time for shopping. How can your small business tap into this time and get noticed by college students?

Taking a stance on a hot topic might seem like the right thing to do, but it can have a huge impact on the perception of your business. Consider the pros and cons before you do—or don’t—take action.

Infographics include information for consumers, but in a way that’s visually appealing, with short, impactful tidbits of content. Create effective infographics for your business with these helpful tips.

Your culture sets you apart from other employers, either in a good way or… not so good way. Ensure a great company culture that supports employees (and clients) with this handful of tips.

How exactly can you utilize local search engine optimization for your website? Here are the first few steps in integrating local SEO best practices for small businesses.

Great content marketing moves the needle, and blogging is the best place to start. Read these five tips for starting a successful blog for your business.

Commit to change with this handful of new approaches to your marketing efforts.

When it comes to marketing, most small businesses stick to the traditional tactics. But branching into areas where few businesses tend to go can come with high rewards and set your business apart—like publishing a book.

‘Tis the season of giving, but for your small business, that might be easier said than done.

An effective landing page is the backbone of any online marketing campaign. Draw in visitors, explain your value and generate leads for your business.

Improve your email address capture to boost your distribution list and sales.

Learn what UX is and how to apply it to your company’s marketing, chiefly your website.

Putting your business on Facebook, Twitter, Instagram and elsewhere doesn’t have to be daunting. Here are a few basic tips to get you going.

Even in the digital age, print's time-tested and proven effectiveness deserve to be part of your next campaign.

You’ve heard about content marketing, but is it right for your business? Here are three approaches to ensure investing in this strategy pays off.

Surveys give your customers chances to voice their opinions, and your company can take them into consideration so you can better serve your customers.

You want it to become recognizable in the eyes of both current and potential consumers. To help, we’ve come up with some tips to consider when designing your brand’s logo.

Outdoor advertising is more than just billboards; it can include any medium from benches to buses to window displays. Let us tell you all about the benefits of outdoor advertising.

Here are just a few benefits you might discover when you join a professional organization.

If you’re looking to redesign your website or simply improve the performance of your homepage, keep reading for our list of must-have homepage elements.

Before you ditch yours, check out our reasons why you should still be using one to navigate the business world.

It can be difficult to stay on top of all the words and phrases marketers need to know. We’ve compiled a handy list of definitions you can reference anytime.

If you’re ready to learn to write attention-grabbing headlines that get results, then look no further. Check out these steps for crafting compelling headlines.

Blogs can do a lot for your business, and we’re here to tell you exactly what benefits they can deliver.

“Customer personas,” or “buyer personas,” have been buzzwords in the marketing sphere recently. We’re here to tell you all about these marketing tools and why you should be using them.

We’ve compiled a list of what we feel are the most important questions to ask candidates in a job interview. By using you’ll be sure to get the answers you need to make an informed hiring decision.

We’re breaking down key reasons you’ll want to adopt social media into your next digital marketing plan.

There are plenty of ways to market your business at state and county fairs, and we’re going to tell you how.

If you’re looking for a way to cut through the noise of digital media, consider focusing your efforts on print marketing.

Backlinks are vital to an effective SEO strategy — they help websites rank higher on search engines and boost credibility. There are many ways to obtain backlinks, and we’ll tell you how and where to get them.

In order to attract Gen Z consumers, you need to understand their motivations and strategize your approaches accordingly. We’ve outlined a few characteristics about Gen Zers and how you can use them in your marketing efforts.

Brand voice is the emotion and personality that go into a brand’s communications, from the language it uses to the images in its marketing assets.

There are many ways companies can cultivate a positive work culture to keep their employees happy and motivated to leave positive reviews. Here are just a few ideas to get you started.

With the Fourth of July coming up this week, it’s important to consider ways in which you might try to maximize your marketing efforts.

Your GMB Business Profile has a large impact on both your online and offline success. We’ll tell you how it does so.

Fortunately, there are some foolproof sales tips every business professional should know. Check out these seven sales suggestions for small business.

If you don’t have your perfect marketing scheme in place yet, don’t worry. We’ve put together a few Father’s Day marketing ideas that are worth trying.

You start with a product that you want to sell, but you're not sure who wants to buy it. How do you identify your target audience? We have a few crucial steps.

How do you decide which person to bring on the team? Fortunately, there are a few tips to keep in mind. Here’s how to find the right candidate for a job.

Lots of people can breeze through an application, write a cover letter and even limp along in a phone call, but few know how to nail the elusive in-person interview.

There are tried and true plans that can benefit your social networking. To get you started, check out these strategies for successful social media marketing.

Ensuring your small business website is search engine optimized should be high on the list of marketing to-dos. Keep these tips in mind to optimize your website for search engines.

Can you find your business online? Not only should a company have a website, but with modern demands, that website should be well-functioning and easy to use.

Generation Z grew up in the technological world, which means marketing to them must be more targeted than ever. Here are seven strategies for marketing to Gen Z.

How can a small business use LinkedIn to grow its marketing efforts? We can think of a few ways. Here's how to use LinkedIn to your advantage.

Fortunately, there is a plethora of ways to boost the success of your email marketing campaigns. Identify areas where emails fall short, then correct them.

With a more positive, fun environment, companies can save money with happier employees. Celebrate International Fun at Work Day and put these ideas into action.

If your business wants to have a strong marketing strategy, it should include YouTube. Here are five tips for using YouTube to market your business.

Every brand has a story, including yours. The key is to dig in and figure out how to share it. Take a look at how to successfully tell your brand’s story.

Time for the big dance! While in Columbia, check out these local favorites on the Cayce, West Columbia side of the Congaree.

The podcast audience is growing, so businesses are jumping on board with their marketing. We've put together a list of big benefits of launching a business podcast.

Whether you're a small business owner, marketer or workplace professional, there are lots of ways for you to jump on board the March mayhem of marketing.

Whether you're a CEO, manager or low-level business professional, employee retention matters. Here are five ways you can appreciate employees better.

There’s no doubt about it: Webinars can increase your bottom line. Here’s why.

How do you plan on using Valentine’s Day in your marketing strategy? If you’re not sure yet, here are some ideas for how to show marketing love this Valentine’s Day.

Fortunately, there are ways to keep your current clients happy, satisfied and coming back for more. Here are six tips for better customer retention.

There is a way to make copywriting a priority and save money at the same time—boost your own expertise. Here are sure-fire ways to improve your copywriting skills.

Since people trust other people more than they do other businesses, if you want to gain customers, you must humanize and personalize your brand. Here's how.

Don't set resolutions that are unobtainable. Instead, set GOALS that you can reach.

When it comes to content marketing for your business, an eBook is a great step. If you’re not sure where to start, here are some big ideas for your next business eBook.

A round-up of our top 5 blog articles from last year.

There are a few things you can do this year to make sure your business resolutions last throughout 2019! Here are seven steps to make (and keep) New Year's resolutions.

Are you prepared for the graphic design trends of 2019? Here's what we see as the top 10 trends for this year.

Though we can never know what will come in the year ahead, there are ways to prepare for 2019. Here’s how to set your business up for success in the new year.

What does it take to create the perfect logo? The answer may surprise you.

Objective studies have shown the positive effect time off can have on a person’s work. To explain, we developed six benefits of time off for the holidays.

Learn how to make master pages and page numbers quick and easy with Indesign.

To help you pick out the perfect presents for clients, we created a quick list of holiday gift ideas you can give every type of customer this season.

Don't use the envelope distort tool in Illustrator for paragraph text on concentric circles. Instead, use this tutorial to get beautiful, arched type that is easy to edit.

If you want your business card to turn into sales, then you must pay careful attention to how it's created. Here are five tips for designing an effective business card.

Indesign Character Styles and Paragraph Styles can save you hours of extra work! Learn how to use these styles and ways to implement them into your design routine.

Of course, holiday income doesn't generate itself. If you really want to rake in the sales this holiday season, you have to prepare for it... through marketing.

The Stories feature on Instagram is a helpful tool any marketer can utilize. Here are some ideas for how to take advantage of Instagram Stories for business.

If you’re not sure where to begin your marketing efforts this week, here are seven big ideas for you to take advantage of with Thanksgiving marketing.

Guest bloggers are a great way to incorporate new content into a business blog, without worrying about generating new ideas or writing the content yourself.

With election day right around the corner, there are a few ways your business can get on board the political bandwagon and market through the red, white and blue.

With Halloween just around the corner this week, how can your business join in the festivities? Here are a few spooky good marketing tricks to consider for Halloween.

Fortunately, there are a few tips every business professional can keep in mind when it comes to creating a logo. Here's how to design an awesome logo for your business.

How much room do you need to leave for mailing information on a 6x9 postcard? If your design runs into the mailing area, you might incur higher postage rates. Find out more in this blog article.

Reading offers a variety of benefits to business professionals, particularly in strengthening leadership skills. Check out these five reasons reading makes you a better leader.

If you run a restaurant, landscaping business, cut down trees or are a real estate agent, door hangers won't break your bank and are easy to distribute to neighborhoods in your local area. Here are a few suggestions on how to use door hangers to advertise your services or company.

Fortunately, there are some tips out there to help you write a powerful newsletter in order to connect with customers, promote the brand and grow the business.

Custom presentation folders are a great addition to your marketing arsenal. Here are a few options when selecting a pocket folder and uses for each.

To get you started, we came up with six festive fall marketing ideas for you to take advantage of this October. Let’s dive into some valuable fall marketing.

By developing your networking skills, you can continue to expand your business circle, which provides more resources and opportunities. Here’s how to grow your circle.

While natural leaders do exist, it is also possible to learn leadership skills, put them into practice and grow your leadership capabilities.

With its fingers in many different industries, including industrial, fashion and interior design, Pantone is the go-to for color. Find out why in this blog post.

Picking the right colors is important when you are establishing your brand. Here are some steps to think about when choosing the colors for your brand.

So, how can you kick off your September marketing? Here are seven super September marketing ideas for you to jump start your marketing this month and head into the season.

If your company does any kind of marketing or communications outside and within, you need a brand style guide. Here's a look at what a style guide is, what is in a brand style guide and how to use a style guide.

Why do the colors of your printed piece look different than they do on your monitor? Here is a look at a few different reasons why.

Ask any small business owner and they’ll say that Labor Day sales are only as good as Labor Day marketing. But if you haven’t started yet, it’s still not too late!

Ask these "How?" questions when planning your promotional product strategy.