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Our Services

  • Offset Printing
    Offset Printing

    Annual reports are a direct reflection of your company. Be sure yours say "professional" and "trustworthy." We'll deliver exactly what your business needs to make the right impression at the right time.

  • Digital Printing
    Digital Printing

    A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • Ad Specialty
    Ad Specialty

    With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Mailing Services
    Mailing Services

    Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Bindery Services
    Bindery Services

    Creating business forms can be a hassle—so why not let us handle it for you? We'll help you boost your brand's image with professionally designed business forms, purchase orders, invoices and more.

  • Design & Marketing
    Design & Marketing

    One of your most important selling tools may be a professionally printed catalog. We'll help you showcase your products in the best way possible with a high-quality catalog you'll be proud to distribute.

Don't settle for a professional,
when you need an expert.

PrintSouth Printing, Inc. is a full-service printing company in West Columbia, South Carolina, offering offset printing and digital printing capabilities. We offer custom die-cutting and foil services as well as multiple binding styles for booklets both small and large. Additionally, we offer advertising specialty solutions allowing us to provide our clients a huge assortment of products including writing pens, banners, tote bags, t-shirts, corporate gifts, and crystal awards among other custom imprinted items. We team up with you to bring expert knowledge and experience to help make your brand stand out.

Our Services

  • Our large six color presses, with inline aqueous coating, can handle your print media projects. And our smaller two color offset presses take care of business stationery and other print materials.

  • Our digital presses are great for small quantity runs with a quick turnaround. With sizes up to 13x19 and inline finishing capabilities, your project will exit the press ready to go. We also provide variable data solutions for mailings or personalized postcards.

  • Don't go postal trying to figure out mailing regulations by yourself. We'll handle the mailing process for you, come rain or come shine. (Though we prefer shine.)

  • It's not over till it's over. In fact, the final step of a print project may be the most important. We'll make sure your project gets wrapped up with the most appropriate finishing and bindery methods available.

  • Personalization is hot right now. Click to see how we can help you achieve your goals with variable print data (VPD).

  • A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • With bold designs and vivid color, we'll help you create great looking print material to make an instant impression.

December 19, 2011

The Art of the Upsell

We can’t fault you for focusing on adding customers to grow your business. In fact, it speaks to the ambition that drove your business to the success you currently enjoy. But as the year wraps up and you’re running out of time to sign new customers, we’d like to redirect your focus to the people writing your paycheck each month—your current customers.

We’ve all heard over and over again that it costs more to add new customers than to keep existing ones. That makes upselling to your current customers critical to keeping your business in the black. Upselling keeps you relevant to customers even after you solve the problems they initially came to you with, and it makes your business relationship more profitable.

So rein in your marketing efforts toward the client you already have. Keep reading for four tips on increasing sales with upselling.

Be Inclusive
If you assume that your customers are aware of all of your products and services, you’re only hurting yourself. It’s not their job to assess what they need from your business’s suite of services. It’s yours. So don’t just market new services to leads. Include current customers in your mailing list when promoting a special. Alert clients to the new product you just rolled out. Never underestimate the potential for new business in an old client.

Happy and In It for the Long-Haul
Not losing current clients is too humble a goal. Not only do you need to keep them, you need to keep them happy. Offer customers training and support to help them get the most out of the products and services you sold them. The trust you’ll build by taking the time to educate them will prove invaluable when their looking for upgrades down the road.

Just Checking In
Make it a priority to stay on current customers’ radar, because so much of the upsell depends on your being attuned clients’ every wish or need. Keep in touch to stay in the know about the challenges they face, their changing target audience and their biggest worries as a business. Talk to customers regularly. The conversation should be a low-pressure, sales pitch-free discussion about their problems. Listen to them carefully then identify upselling opportunities consistent with their needs.

An Elephant Never Forgets (But Clients Do)
Remind customers of all your company offers to help their business grow. Write a personal letter to clients in whom you see potential for spending more on your services. Include a list of everything your business offers, with the products they’ve already purchased checked off. It’s a subtle way to show clients that you can fulfill more of their business needs, even ones they might have missed.

Share these ideas for increasing revenue through current clients with your sales and marketing team. Focus on the art of the upsell for a last-minute boost for your 2011 income.

Providing solutions to the problems you encounter.

"How do I export a high-resolution pdf file out of Adobe InDesign?"
Our employees are here to help YOU. If we don't know the answer, we will find it for you. Our online blog provides answers and additional insight into the world of commercial printing. You will also find design tips, program how to instructions, downloadable guides and links to other helpful topics within our blog.

We appreciate your visit and look forward to working with you.