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Our Services

  • Offset Printing
    Offset Printing

    Annual reports are a direct reflection of your company. Be sure yours say "professional" and "trustworthy." We'll deliver exactly what your business needs to make the right impression at the right time.

  • Digital Printing
    Digital Printing

    A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • Ad Specialty
    Ad Specialty

    With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Mailing Services
    Mailing Services

    Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Bindery Services
    Bindery Services

    Creating business forms can be a hassle—so why not let us handle it for you? We'll help you boost your brand's image with professionally designed business forms, purchase orders, invoices and more.

  • Design & Marketing
    Design & Marketing

    One of your most important selling tools may be a professionally printed catalog. We'll help you showcase your products in the best way possible with a high-quality catalog you'll be proud to distribute.

Don't settle for a professional,
when you need an expert.

PrintSouth Printing, Inc. is a full-service printing company in West Columbia, South Carolina, offering offset printing and digital printing capabilities. We offer custom die-cutting and foil services as well as multiple binding styles for booklets both small and large. Additionally, we offer advertising specialty solutions allowing us to provide our clients a huge assortment of products including writing pens, banners, tote bags, t-shirts, corporate gifts, and crystal awards among other custom imprinted items. We team up with you to bring expert knowledge and experience to help make your brand stand out.

Our Services

  • Our large six color presses, with inline aqueous coating, can handle your print media projects. And our smaller two color offset presses take care of business stationery and other print materials.

  • Our digital presses are great for small quantity runs with a quick turnaround. With sizes up to 13x19 and inline finishing capabilities, your project will exit the press ready to go. We also provide variable data solutions for mailings or personalized postcards.

  • Don't go postal trying to figure out mailing regulations by yourself. We'll handle the mailing process for you, come rain or come shine. (Though we prefer shine.)

  • It's not over till it's over. In fact, the final step of a print project may be the most important. We'll make sure your project gets wrapped up with the most appropriate finishing and bindery methods available.

  • Personalization is hot right now. Click to see how we can help you achieve your goals with variable print data (VPD).

  • A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • With bold designs and vivid color, we'll help you create great looking print material to make an instant impression.

September 10, 2012

Getting the Shot—Product Photos You Can Brag About

You’ve probably heard that a photo is worth more than words. That’s certainly the case when it comes to marketing your products. Your prospects want to see what you have to offer, especially when they’re perusing your website or when you’re trying to grab their attention with that direct mail piece.

Product photography can be challenging to get appealing shots, especially if you sell food. So it’s great if you can spare some budget for a professional photographer. But if you can’t, don’t let that stop you from getting product shots for your marketing efforts—even if photography isn’t your forte.

Maybe you don’t have studio lights or a high-quality camera, but that doesn’t mean you can’t take product photos worth bragging about. Follow these tips for a successful product photo shoot, no matter your level of expertise. You’re sure to win over customers with the sleek photos that showcase the potential of your products.

Ready, Aim, Shoot
Product photos used to depend on the quality of camera you could afford. Now, award-winning photos have been captured with the click of a button on a smartphone. And SLR cameras have become relatively more affordable and accessible to the average shutterbug. So make use of what you have, and don’t let a lack of a high-tech camera stop you. Borrow one if you must, or snap pictures with your phone. Clients will never know the difference if you set up a good shot.

Under the Bright Lights
The right lighting can make a world of difference. It’s one of the most important concepts to grasp before a photo shoot. If photos are too dark, your products aren’t going to sell. Make sure you’re taking the photos during the daytime. That way, you’ll have natural light flowing in, and you’d be surprised at the difference in how the photos look. And if you need a little extra light, set up some desk lamps around the product. It’s a great makeshift lighting system, and you can experiment to get the light how you want.

Keeping It Consistent
On a website or your marketing materials, branding is always important. Consider that in setting up your product photo shoot. You don’t have to pay big money for studio backdrops to get professional results. Instead, head to a local office supply store and pick up some Bristol board. The board is a heavy and high quality paper that is relatively inexpensive and comes in a variety of colors. Remember to pick a color that is consistent with your website and marketing materials. That way, the photos will match your brand and won’t confuse customers.

Getting the Brag-Worthy Shot
If you’ve ever observed a photographer, you’ve seen the lengths that they go through to get the right shot. Crawling on the ground, scaling walls and improvising are all in a days work. You probably haven’t seen a photographer look straight at the subject, take one shot and move on. That’s because it’s all about different angles. So think about which angles would help you best display a product, and don’t be afraid to experiment. You’ll need to take multiple shots before you get the right one.

Providing solutions to the problems you encounter.

"How do I export a high-resolution pdf file out of Adobe InDesign?"
Our employees are here to help YOU. If we don't know the answer, we will find it for you. Our online blog provides answers and additional insight into the world of commercial printing. You will also find design tips, program how to instructions, downloadable guides and links to other helpful topics within our blog.

We appreciate your visit and look forward to working with you.