Go to Previous Slide Go to Next Slide

Our Services

  • Offset Printing
    Offset Printing

    Annual reports are a direct reflection of your company. Be sure yours say "professional" and "trustworthy." We'll deliver exactly what your business needs to make the right impression at the right time.

  • Digital Printing
    Digital Printing

    A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • Ad Specialty
    Ad Specialty

    With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Mailing Services
    Mailing Services

    Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Bindery Services
    Bindery Services

    Creating business forms can be a hassle—so why not let us handle it for you? We'll help you boost your brand's image with professionally designed business forms, purchase orders, invoices and more.

  • Design & Marketing
    Design & Marketing

    One of your most important selling tools may be a professionally printed catalog. We'll help you showcase your products in the best way possible with a high-quality catalog you'll be proud to distribute.

Don't settle for a professional,
when you need an expert.

PrintSouth Printing, Inc. is a full-service printing company in West Columbia, South Carolina, offering offset printing and digital printing capabilities. We offer custom die-cutting and foil services as well as multiple binding styles for booklets, both small and large. Additionally, we offer advertising specialty solutions allowing us to provide our clients a huge assortment of products including writing pens, banners, tote bags, t-shirts, corporate gifts, and crystal awards among other custom imprinted items. We team up with you to bring expert knowledge and experience to help make your brand stand out.

Our Services

  • Our large six color presses, with inline aqueous coating, can handle your print media projects. And our smaller two color offset presses take care of business stationery and other print materials.

  • Our digital presses are great for small quantity runs with a quick turnaround. With sizes up to 13x19 and inline finishing capabilities, your project will exit the press ready to go. We also provide variable data solutions for mailings or personalized postcards.

  • Don't go postal trying to figure out mailing regulations by yourself. We'll handle the mailing process for you, come rain or come shine. (Though we prefer shine.)

  • It's not over till it's over. In fact, the final step of a print project may be the most important. We'll make sure your project gets wrapped up with the most appropriate finishing and bindery methods available.

  • Personalization is hot right now. Click to see how we can help you achieve your goals with variable print data (VPD).

  • A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • With bold designs and vivid color, we'll help you create great looking print material to make an instant impression.

November 5, 2012

3 Great Ways for Your Business to Use Email Marketing

Email marketing is a powerful tool businesses can use to communicate with a large number of their customers without taxing their resources. You probably know that email marketing is a great tool, but it can be difficult to figure out what the best way is to use it.

You don’t want to just send email haphazardly into the void, unplanned and unstructured. Here are three great ways to harness the power of an email marketing campaign.

E-Newsletters and Weekly Digests
Email marketing is the perfect venue to use for making sure that people have access to the content that your business posts online. Even those who are familiar with your website might not visit it on a daily basis: a newsletter or digest allows you to reach them with features they might not have seen.

Newsletters are always opt-in services that you offer to readers, prompting subscriptions on your website. Once they’ve given you their email information, you can send out your digest weekly, if you have enough output to justify that frequency, or just monthly.

Make sure to remember the bottom line in your newsletter, by placing clear calls to action throughout the newsletter. Put the most important stories about your business first and foremost. But don’t make it all about your company. Include articles that could be helpful or interesting to your customers.

Special Offers and Greetings to Whole Email List
Having a large and varied email subscriber base is great for your marketing efforts, and allows you to shoot out special offers and information to your clients whenever you need to.

If you have a new product or website landing page to promote, send out a personable, anecdotal email that relates to that specific topic. At the end of the email, put a call to action that gets the customers to click through to a landing page or more information about the product.

These kinds of emails allow you to get your product and service in the minds of customers in an organic way. Then, if they choose to click through on your call to action, they will advance further down the sales funnel and closer to a sell.

Lead Nurturing Emails
Many times the people who view your content and visit your website are interested, but not ready for a direct sale. Even if you could get them to talk to your sales team, they haven’t been nurtured along far enough to spring for your services.

Email prompts can help the idea of your product grow on them. This is where great landing pages and eBooks come in handy. These offerings will allow you to get information from your leads and track their interest on your website.

Once you know what offers and categories potential customers are interested in, they can be followed up on with emails specific to that subject. Even better would be to create an automated workflow of email content. Workflows mean that certain actions on your website will trigger a succession of emails that help nurture your leads without you having to do a single thing. Win-win.

Use these three email marketing tactics and the leads will come to you.

Providing solutions to the problems you encounter.

"How do I export a high-resolution pdf file out of Adobe InDesign?"
Our employees are here to help YOU. If we don't know the answer, we will find it for you. Our online blog provides answers and additional insight into the world of commercial printing. You will also find design tips, program how to instructions, downloadable guides and links to other helpful topics within our blog.

We appreciate your visit and look forward to working with you.