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Our Services

  • Offset Printing
    Offset Printing

    Annual reports are a direct reflection of your company. Be sure yours say "professional" and "trustworthy." We'll deliver exactly what your business needs to make the right impression at the right time.

  • Digital Printing
    Digital Printing

    A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • Ad Specialty
    Ad Specialty

    With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Mailing Services
    Mailing Services

    Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Bindery Services
    Bindery Services

    Creating business forms can be a hassle—so why not let us handle it for you? We'll help you boost your brand's image with professionally designed business forms, purchase orders, invoices and more.

  • Design & Marketing
    Design & Marketing

    One of your most important selling tools may be a professionally printed catalog. We'll help you showcase your products in the best way possible with a high-quality catalog you'll be proud to distribute.

Don't settle for a professional,
when you need an expert.

PrintSouth Printing, Inc. is a full-service printing company in West Columbia, South Carolina, offering offset printing and digital printing capabilities. We offer custom die-cutting and foil services as well as multiple binding styles for booklets, both small and large. Additionally, we offer advertising specialty solutions allowing us to provide our clients a huge assortment of products including writing pens, banners, tote bags, t-shirts, corporate gifts, and crystal awards among other custom imprinted items. We team up with you to bring expert knowledge and experience to help make your brand stand out.

Our Services

  • Our large six color presses, with inline aqueous coating, can handle your print media projects. And our smaller two color offset presses take care of business stationery and other print materials.

  • Our digital presses are great for small quantity runs with a quick turnaround. With sizes up to 13x19 and inline finishing capabilities, your project will exit the press ready to go. We also provide variable data solutions for mailings or personalized postcards.

  • Don't go postal trying to figure out mailing regulations by yourself. We'll handle the mailing process for you, come rain or come shine. (Though we prefer shine.)

  • It's not over till it's over. In fact, the final step of a print project may be the most important. We'll make sure your project gets wrapped up with the most appropriate finishing and bindery methods available.

  • Personalization is hot right now. Click to see how we can help you achieve your goals with variable print data (VPD).

  • A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • With bold designs and vivid color, we'll help you create great looking print material to make an instant impression.

March 10, 2014

The Right Way To Do Real-Time Marketing

Since Oreo’s outrageously successful “You can still dunk in the dark” tweet during the Super Bowl XLVII power outage, several brands have attempted to adopt the quick-and-witty tactic of real-time marketing. Unfortunately, there are many more examples of RTM failures than successes. Take U.S. Cellular, for example. Following Adele’s big win for the “Skyfall” theme song in 2013, the company tweeted “What if her lyrics come true?” with a picture that said “The sky may fall, but we won’t drop your call. Punny? Yes. Funny? No.

While RTM can make your brand look out of touch and desperate for social media engagement, it also has the potential to be incredibly beneficial. Here are some tips for doing RTM well:

Don’t do it solely for the sake of doing it. You don’t have to tweet up a storm just because the Oscars are happening or there’s a big game on. If you don’t have anything good to say, it’s better not to say anything at all. Even Oreo opted out of RTM during the Super Bowl this year, tweeting “Hey guys...enjoy the game tonight. We’re going dark. #OreoOut”

If you are going to do it, plan in advance. While RTM might seem like a spur-of-the-moment thing, the successful endeavors are ones that are well thought-out. Before the event begins, think about what you could post based on various outcomes. What if Team A loses? What if Movie C takes home the Oscar?

Make it relevant. The best RTM tweets are those that relate directly to the timely event. For example, NASA used the movie Gravity’s big wins at the Oscars to share photos of Earth from space. Think outside the box to find connections to your own brand.

Think small. There might not be a great way to promote your business by relating it to a national awards show, and that’s okay. Some of the best RTM is based around local events. By focusing on a smaller audience, you’ll be better able to target potential and existing customers.

Integrate it into your everyday marketing. Why was Oreo able to remain quiet during this year’s Super Bowl? Because each day they generate timely content for their followers. RTM is the most effective when it is part of a conversation with your audience. Use it to show off your outstanding customer service and great sense of humor. If you notice that a follower is turning 50, tweet a special image wishing them a happy birthday. If one of your best customers tweets about their desperate need for coffee, send them a Starbucks eGift. These small acts of kindness show that you actually listen to what your followers have to say.

Providing solutions to the problems you encounter.

"How do I export a high-resolution pdf file out of Adobe InDesign?"
Our employees are here to help YOU. If we don't know the answer, we will find it for you. Our online blog provides answers and additional insight into the world of commercial printing. You will also find design tips, program how to instructions, downloadable guides and links to other helpful topics within our blog.

We appreciate your visit and look forward to working with you.