Our Services

  • Offset Printing
    Offset Printing

    Annual reports are a direct reflection of your company. Be sure yours say "professional" and "trustworthy." We'll deliver exactly what your business needs to make the right impression at the right time.

  • Digital Printing
    Digital Printing

    A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • Ad Specialty
    Ad Specialty

    With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Mailing Services
    Mailing Services

    Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Bindery Services
    Bindery Services

    Creating business forms can be a hassle—so why not let us handle it for you? We'll help you boost your brand's image with professionally designed business forms, purchase orders, invoices and more.

  • Design & Marketing
    Design & Marketing

    One of your most important selling tools may be a professionally printed catalog. We'll help you showcase your products in the best way possible with a high-quality catalog you'll be proud to distribute.

Don't settle for a professional,
when you need an expert.

PrintSouth Printing, Inc. is a full-service printing company in West Columbia, South Carolina, offering offset printing and digital printing capabilities. We offer custom die-cutting and foil services as well as multiple binding styles for booklets both small and large. Additionally, we offer advertising specialty solutions allowing us to provide our clients a huge assortment of products including writing pens, banners, tote bags, t-shirts, corporate gifts, and crystal awards among other custom imprinted items. We team up with you to bring expert knowledge and experience to help make your brand stand out.

Our Services

  • Our large six color presses, with inline aqueous coating, can handle your print media projects. And our smaller two color offset presses take care of business stationery and other print materials.

  • Our digital presses are great for small quantity runs with a quick turnaround. With sizes up to 13x19 and inline finishing capabilities, your project will exit the press ready to go. We also provide variable data solutions for mailings or personalized postcards.

  • Claim space for your brand in every recipient's office or home. With branded gifts and giveaway items, a simple mug or hat can make a big, lasting impression.

  • Don't go postal trying to figure out mailing regulations by yourself. We'll handle the mailing process for you, come rain or come shine. (Though we prefer shine.)

  • It's not over till it's over. In fact, the final step of a print project may be the most important. We'll make sure your project gets wrapped up with the most appropriate finishing and bindery methods available.

  • Personalization is hot right now. Click to see how we can help you achieve your goals with variable print data (VPD).

  • A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • With bold designs and vivid color, we'll help you create great looking print material to make an instant impression.

March 17, 2014

Marketing Lessons From One of Ireland’s Most Iconic Brands

When people think about Ireland, the Guinness Storehouse is often the first thing that comes to mind. But that hasn’t always been the case. In fact, the Guinness Storehouse didn’t even exist 15 years ago. So how did Guinness develop the number one tourist attraction in Ireland and reinvigorate its brand? By carefully examining its marketing and crafting a well thought-out branded space.

Grainne Wafer, one of the senior global marketers on the Guinness brand, explained, "The Storehouse is a fantastic way for people to experience and engage with the Guinness brand. But what we are really trying to do...is make it as rewarding, enjoyable, engaging and as participative as possible. That’s true with everything we try to do on the Guinness brand in terms of marketing.”

So whether you’re a large organization with an interesting history or a small startup, these lessons from Guinness can apply to your marketing:

Focus on interaction.
The Guinness Storehouse is carefully designed to encourage interaction with the brand, but also between visitors. There are digital games, bars and even a class on pouring the perfect pint to get people talking. Wafer said, “It’s a place for interaction among tourists who are traveling around Ireland, for the people who live there and for the new Guinness employees who are undergoing training.” In addition, visitors can use the giant interactive wall (one of the largest in the world) to leave messages that connect to their social media.

Tell a story.
Visitors’ exploration of the Guinness Storehouse begins with a guide telling them the origins of the brand. Preserved in the floor of the entryway is the 9,000 year lease that Arthur Guinness signed in 1759. As visitors continue on their self-guided tours, they learn about and interact with more historical facts, the actual brewing process and the evolution of Guinness’s marketing. At every point, the Guinness Storehouse invites visitors to be a part of the brand’s fascinating story.

Know your audience.
Before the Guinness Storehouse was built, the company recognized that it needed to start thinking about how to bring in the next generation of Guinness drinkers. They understood that people typically start engaging with the brand in their mid-twenties, so the design of the Guinness Storehouse is meant to attract “guys and girls who are at their first job stage, who are progressing a bit more.” The advanced technology and the juxtaposition of the building’s old exterior and strikingly modern interior serve to accomplish this goal.

Providing solutions to the problems you encounter.

"How do I export a high-resolution pdf file out of Adobe InDesign?"
Our employees are here to help YOU. If we don't know the answer, we will find it for you. Our online blog provides answers and additional insight into the world of commercial printing. You will also find design tips, program how to instructions, downloadable guides and links to other helpful topics within our blog.

We appreciate your visit and look forward to working with you.