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Our Services

  • Offset Printing
    Offset Printing

    Annual reports are a direct reflection of your company. Be sure yours say "professional" and "trustworthy." We'll deliver exactly what your business needs to make the right impression at the right time.

  • Digital Printing
    Digital Printing

    A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • Ad Specialty
    Ad Specialty

    With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Mailing Services
    Mailing Services

    Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Bindery Services
    Bindery Services

    Creating business forms can be a hassle—so why not let us handle it for you? We'll help you boost your brand's image with professionally designed business forms, purchase orders, invoices and more.

  • Design & Marketing
    Design & Marketing

    One of your most important selling tools may be a professionally printed catalog. We'll help you showcase your products in the best way possible with a high-quality catalog you'll be proud to distribute.

Don't settle for a professional,
when you need an expert.

PrintSouth Printing, Inc. is a full-service printing company in West Columbia, South Carolina, offering offset printing and digital printing capabilities. We offer custom die-cutting and foil services as well as multiple binding styles for booklets both small and large. Additionally, we offer advertising specialty solutions allowing us to provide our clients a huge assortment of products including writing pens, banners, tote bags, t-shirts, corporate gifts, and crystal awards among other custom imprinted items. We team up with you to bring expert knowledge and experience to help make your brand stand out.

Our Services

  • Our large six color presses, with inline aqueous coating, can handle your print media projects. And our smaller two color offset presses take care of business stationery and other print materials.

  • Our digital presses are great for small quantity runs with a quick turnaround. With sizes up to 13x19 and inline finishing capabilities, your project will exit the press ready to go. We also provide variable data solutions for mailings or personalized postcards.

  • Don't go postal trying to figure out mailing regulations by yourself. We'll handle the mailing process for you, come rain or come shine. (Though we prefer shine.)

  • It's not over till it's over. In fact, the final step of a print project may be the most important. We'll make sure your project gets wrapped up with the most appropriate finishing and bindery methods available.

  • Personalization is hot right now. Click to see how we can help you achieve your goals with variable print data (VPD).

  • A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • With bold designs and vivid color, we'll help you create great looking print material to make an instant impression.

September 26, 2016

Utilizing Emoji Marketing

Emoji are individual images used like characters of text to convey emotions, such as a wink, smile or heart. With over 1,800 emoji available, virtually any image can describe full phrases. The icons originated in Japan in the late 1990s, but emoji as we know them first came about in 2011 and have only grown in popularity since then. In fact, Oxford Dictionary even crowned emoji their Word of the Year in 2015.

So what do these weird little images have to do with your small business?

Actually, quite a bit. When it comes to marketing, reaching as many people as possible can increase leads and customer turnout. One vital part of marketing is leveraging current marketing trends—and emoji are a current trend.

Mobile Marketing
Many brands have already started using emoji marketing to communicate through mobile phones. With today’s technology, consumers use smartphones regularly, and companies have begun to think of marketing as “mobile first.”

Emoji communicate messages simply and quickly via smartphone. In terms of mobile marketing, they are an invaluable resource to improving communication, transcending language barriers, breaking up blocks of text and reaching out to viewers’ emotions. For your small business, consider using these little icons in marketing on social media.

Email Marketing
When it comes to cross-media marketing, emoji bring an advantage. You can incorporate them in messages, website text, social networking sites, email and even print media. Because emoji are considered a code governed by the Unicode Consortium, they’re treated as a standardized language across platforms.

Staying aware of copyright privileges, your business can use an emoji campaign on print materials, or interact with clients through emoji text responses. Because emoji are considered a language, using them on various media platforms means they will look similar—if not the same—no matter how your constituents view the message.

Cross-Media Marketing
For a small business, you may wonder how to reach out to a millennial buyer base. The millennial generation (those born between the years of 1980-2000) provides a massive source of potential customers. So how can your company reach out to this multitude of fresh young clients? By appealing to their short attention spans, of course.

In a recent study, four out of ten millennials said they would rather engage with pictures than read written text. This means nearly 50% of millennials won’t respond to your business’s marketing materials if you don’t include pictures. Your company can take advantage of millennials’ instant gratification by capitalizing on emoji marketing.

As Oxford Dictionary said in their Word of the Year report, “Emoji are no longer the preserve of texting teens—instead, they have been embraced as a nuanced form of expression, and one which can cross language barriers.” Emoji have become a mainstream part of today’s communication, and your business can get involved in marketing with them.

By taking advantage of emoji marketing, your small business can reach constituents through mobile and cross-media promotion, and reach out to the millennial generation. Get involved in today’s technology, promote your product or service and grow your company with emoji.

Providing solutions to the problems you encounter.

"How do I export a high-resolution pdf file out of Adobe InDesign?"
Our employees are here to help YOU. If we don't know the answer, we will find it for you. Our online blog provides answers and additional insight into the world of commercial printing. You will also find design tips, program how to instructions, downloadable guides and links to other helpful topics within our blog.

We appreciate your visit and look forward to working with you.