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Our Services

  • Offset Printing
    Offset Printing

    Annual reports are a direct reflection of your company. Be sure yours say "professional" and "trustworthy." We'll deliver exactly what your business needs to make the right impression at the right time.

  • Digital Printing
    Digital Printing

    A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • Ad Specialty
    Ad Specialty

    With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Mailing Services
    Mailing Services

    Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Bindery Services
    Bindery Services

    Creating business forms can be a hassle—so why not let us handle it for you? We'll help you boost your brand's image with professionally designed business forms, purchase orders, invoices and more.

  • Design & Marketing
    Design & Marketing

    One of your most important selling tools may be a professionally printed catalog. We'll help you showcase your products in the best way possible with a high-quality catalog you'll be proud to distribute.

Don't settle for a professional,
when you need an expert.

PrintSouth Printing, Inc. is a full-service printing company in West Columbia, South Carolina, offering offset printing and digital printing capabilities. We offer custom die-cutting and foil services as well as multiple binding styles for booklets, both small and large. Additionally, we offer advertising specialty solutions allowing us to provide our clients a huge assortment of products including writing pens, banners, tote bags, t-shirts, corporate gifts, and crystal awards among other custom imprinted items. We team up with you to bring expert knowledge and experience to help make your brand stand out.

Our Services

  • Our large six color presses, with inline aqueous coating, can handle your print media projects. And our smaller two color offset presses take care of business stationery and other print materials.

  • Our digital presses are great for small quantity runs with a quick turnaround. With sizes up to 13x19 and inline finishing capabilities, your project will exit the press ready to go. We also provide variable data solutions for mailings or personalized postcards.

  • Don't go postal trying to figure out mailing regulations by yourself. We'll handle the mailing process for you, come rain or come shine. (Though we prefer shine.)

  • It's not over till it's over. In fact, the final step of a print project may be the most important. We'll make sure your project gets wrapped up with the most appropriate finishing and bindery methods available.

  • Personalization is hot right now. Click to see how we can help you achieve your goals with variable print data (VPD).

  • A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • With bold designs and vivid color, we'll help you create great looking print material to make an instant impression.

March 6, 2018

9 Steps to Increase Your Name Recognition

byWade Hook

Looking for ways to increase your brand awareness and name recognition? Start using these steps today!

Be Social.
Do not just post article and links on your social media sites. Be engaged. Comment on other people or businesses posts. Don't ignore comments on your own posts either.

Find groups on Facebook or Linkedin to join and add value to. Don't just consume, but be a part of the movement. Be professional with your comments and control your tongue. Don't lash out at people with different views as yours.

Comment on other blogs. Being social takes time and effort. Find blogs that interest you and are a part of your prospects culture and begin adding to the community of the blog.

Add a blog to your own site.
Blogging on your own site is a great way to build name recognition. Write articles on topics that your buyers are searching for. If you are not a writer, consider reaching out to local writers through Facebook, Linkedin, Craigslist or Reddit. Also look for other professionals within your expertise to guest blog on your site. This will provide a larger audience than you are use to reaching.

Publish an E-Newsletter.
Adding an E-newsletter to your site helps you build a list of people interested in the topics you know about. Publish your newsletter monthly with updated content and/or specials to promote your brand. Use your logo in the masthead and footer areas to build brand awareness.

Tell stories.
Connect with people on a personal level by telling stories of how your product or services helped others. Seeing different ways you have helped others will spark new ideas about your product or service in different people.

Have great customer service.
A quick scroll through Twitter and you can see companies that have bad customer service. Users are quick to point out troubled areas or bad products. Strive to be a company that is quick to help satisfy your clients when trouble arises. If an order is wrong, offer a discount on future orders or give out free products.

Stay focused.
It's easy to get bogged down with so many ways to gain exposure. Keep your end goal always in mind with everything you do online. Make some time to go over where you have been and where you are now. Create and follow a guideline for self promotion. Identify areas you want to be and how to get there. If something is not working, change it. Don't keep wasting energy, money and time if there are no results. Always try new ideas, watch how people react and expand from there.

Vehicle Wraps.
A great way to get exposure locally is with a vehicle wrap. This method works best if your vehicle is on the road most of the day. Delivery vehicles are the best. Be sure to have your logo, phone and web address prominently displayed. Bright, eye catching graphics will help catch someone's eye. The more people see your vehicle, the more they will remember your brand.

Hold or sponsor an event.
Sponsoring an event like a run or walk can help you reach a wide range of people. Most runs will have promotions that you can add your logo to, or will offer a race day package you can put promotional material in. You could also hold a cookout or meet and greet at your place of business. Send invites to your current clients and potential ones to get a larger audience. Having an event at your business will give you valuable one on one time with potential clients.

Free Giveaways.
Promoting your brand with free schwag is a great way to increase your brand awareness. Placing your name, logo, phone and web address on t-shirts, tote bags, pens, tumblers, koozies and other products, then giving them away not only excites the person receiving the gift, but also promotes your brand anytime the gift is used. Try and be as creative as you can when selecting an item to give away, but make sure it is something that will be used.

However you choose to promote your brand, be consistent across the board. You want your logo and graphics to match so people are use to seeing your brand. It’s best if you have one person to handle all of your marketing campaigns in order to keep a tight rein on everything.

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Providing solutions to the problems you encounter.

"How do I export a high-resolution pdf file out of Adobe InDesign?"
Our employees are here to help YOU. If we don't know the answer, we will find it for you. Our online blog provides answers and additional insight into the world of commercial printing. You will also find design tips, program how to instructions, downloadable guides and links to other helpful topics within our blog.

We appreciate your visit and look forward to working with you.