Our Services

  • Offset Printing
    Offset Printing

    Annual reports are a direct reflection of your company. Be sure yours say "professional" and "trustworthy." We'll deliver exactly what your business needs to make the right impression at the right time.

  • Digital Printing
    Digital Printing

    A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • Ad Specialty
    Ad Specialty

    With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Mailing Services
    Mailing Services

    Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Bindery Services
    Bindery Services

    Creating business forms can be a hassle—so why not let us handle it for you? We'll help you boost your brand's image with professionally designed business forms, purchase orders, invoices and more.

  • Design & Marketing
    Design & Marketing

    One of your most important selling tools may be a professionally printed catalog. We'll help you showcase your products in the best way possible with a high-quality catalog you'll be proud to distribute.

Don't settle for a professional,
when you need an expert.

PrintSouth Printing, Inc. is a full-service printing company in West Columbia, South Carolina, offering offset printing and digital printing capabilities. We offer custom die-cutting and foil services as well as multiple binding styles for booklets both small and large. Additionally, we offer advertising specialty solutions allowing us to provide our clients a huge assortment of products including writing pens, banners, tote bags, t-shirts, corporate gifts, and crystal awards among other custom imprinted items. We team up with you to bring expert knowledge and experience to help make your brand stand out.

How to Embrace Earth Day in Your Marketing

How to Embrace Earth Day in Your Marketing

As a marketing expert, you’re always looking for the next best angle to present your business or organization with. Whether it’s an event, season or holiday, there’s always a way to connect with your audience on common ground and share your product or service with them.

For example, in just a few short days, we will celebrate Earth Day! Earth Day 2018 falls on Sunday, April 22nd, and is the perfect opportunity to reach out to customers or potential consumers and connect with them. You may ask, “Earth Day and marketing?” How could those two possibly go together? Today we’re going to discuss how to embrace Earth Day in your marketing efforts.

Share on social media.
When you think of Earth Day marketing, the first though to pop into your head should revolve around social media. If you want to connect with your audience, then social media is the best way to go, especially on a “minor” holiday like Earth Day. Share about Earth Day through your various social platforms and see how you can spice things up a bit to show more of your personal brand. For instance, generate an Earth Day GIF, show a picture from your organization or create an Earth Day meme related to your product or service. Search online for other examples of companies who have shared about Earth Day on social media and reaped the benefits of it.

Integrate content marketing.
Next to social media comes content marketing on Earth Day. Integrate your content marketing with information, examples or knowledgeable material about how Earth Day relates to your brand. For example, write a blog post about Earth Day or send out an email to your customer list celebrating Earth Day with them. This type of material demonstrates how much Earth Day means to your organization, and displays your brand in a positive light.

Connect with a giveaway.
Thirdly, use Earth Day as an opportunity to connect with your target audience by offering a giveaway in connection with the holiday. For instance, offer a reusable mug or bottle to a social media follower for liking and sharing your Earth Day post. Or, offer free Earth Day T-shirts to the first 50 people that sign up for your email list. Everyone loves free stuff. Show your brand is eco-friendly and connect well with customers by offering an Earth Day giveaway in this upcoming week.

Do a promotion.
Alongside a giveaway comes an Earth Day promotion or sale. If you’re with a brick and mortar business, this is the perfect way to get people through your door and learning more. Even for online businesses, small sales and promotions in connection with a minor holiday like Earth Day are a great way to get visitors engaged with the brand. See what Earth Day promotion you have to offer and how you can connect products or services with the holiday.

Host a charity event.
Finally, commemorating Earth Day is a great way to show how much a business cares about the community and altruistic causes. Give back by hosting a charity event that relates to the holiday and the business. Build up your brand in a positive light by sponsoring a community garden day, hosting a clean up day or offering an educational event for community members to come and learn more about how to go green.

While Earth Day and marketing might not be the first combination to pop up in your head, they’re the perfect way to connect with a target audience on a new level. Try these tips for this upcoming week and embrace Earth Day in your marketing efforts.

Providing solutions to the problems you encounter.

"How do I export a high-resolution pdf file out of Adobe InDesign?"
Our employees are here to help YOU. If we don't know the answer, we will find it for you. Our online blog provides answers and additional insight into the world of commercial printing. You will also find design tips, program how to instructions, downloadable guides and links to other helpful topics within our blog.

We appreciate your visit and look forward to working with you.