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  • Offset Printing
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    Annual reports are a direct reflection of your company. Be sure yours say "professional" and "trustworthy." We'll deliver exactly what your business needs to make the right impression at the right time.

  • Digital Printing
    Digital Printing

    A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • Ad Specialty
    Ad Specialty

    With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Mailing Services
    Mailing Services

    Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Bindery Services
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    Creating business forms can be a hassle—so why not let us handle it for you? We'll help you boost your brand's image with professionally designed business forms, purchase orders, invoices and more.

  • Design & Marketing
    Design & Marketing

    One of your most important selling tools may be a professionally printed catalog. We'll help you showcase your products in the best way possible with a high-quality catalog you'll be proud to distribute.

Don't settle for a professional,
when you need an expert.

PrintSouth Printing, Inc. is a full-service printing company in West Columbia, South Carolina, offering offset printing and digital printing capabilities. We offer custom die-cutting and foil services as well as multiple binding styles for booklets, both small and large. Additionally, we offer advertising specialty solutions allowing us to provide our clients a huge assortment of products including writing pens, banners, tote bags, t-shirts, corporate gifts, and crystal awards among other custom imprinted items. We team up with you to bring expert knowledge and experience to help make your brand stand out.

Our Services

  • Our large six color presses, with inline aqueous coating, can handle your print media projects. And our smaller two color offset presses take care of business stationery and other print materials.

  • Our digital presses are great for small quantity runs with a quick turnaround. With sizes up to 13x19 and inline finishing capabilities, your project will exit the press ready to go. We also provide variable data solutions for mailings or personalized postcards.

  • Don't go postal trying to figure out mailing regulations by yourself. We'll handle the mailing process for you, come rain or come shine. (Though we prefer shine.)

  • It's not over till it's over. In fact, the final step of a print project may be the most important. We'll make sure your project gets wrapped up with the most appropriate finishing and bindery methods available.

  • Personalization is hot right now. Click to see how we can help you achieve your goals with variable print data (VPD).

  • A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • With bold designs and vivid color, we'll help you create great looking print material to make an instant impression.

August 20, 2018

5 Ways to Have Better Customer Service

byPrintSouth Printing

Have you ever heard the phrase, “The customer’s always right”? If you work in the world of business, chances are you’ve heard this line at least a time or two. And while the customer may not always be right, the customer definitely should take a very high priority. 

In fact, according to the American Express 2017 Customer Service Barometer, more than half of Americans have scrapped a planned purchase or transaction because of poor customer service. Additionally, 33% of Americans say they will consider switching companies after one interaction with bad customer support. And of course, if a business doesn’t have customers, it won’t be successful. Needless to say, customer service is an incredibly important aspect of any business model. So, here are five ways your business can have better customer service. 

1. Respond as quickly as possible.


One of the simplest ways to have great customer service is by responding as quickly as possible. Chances are, if a customer is calling in to the business, he or she might already be frustrated with the product or service. Forcing customers to wait an extra amount of time can only exacerbate the experience for them. One survey cited by SuperOffice reported that 41% of consumers rated being put on hold as their biggest frustration. The same article stated that on average, email response time to customers is a whopping 12 hours. Make customer service response time one of your top priorities, and you can be sure customers will feel taken care of.

2. Truly listen to the issue.


Once you get in contact with customers, be sure to truly listen to their issue. When it comes to communication in general, we tend to talk more than we listen. But when it comes to customer support, there is nothing more valuable than providing a genuine listening ear. Ask questions, empathize with customers’ frustrations and get down to the bottom of the root issue. Then—and only then—see about any suggestions you can offer to fix the problem. When customers feel like they are heard, they will build a better relationship with the company, and be more inclined to come back in the future.

3. Accommodate the customer.


It’s true: the customer is not always right. Unfortunately, the customer can drop the ball as often—or more often—than the company. This just comes with being a business. While it can be easy to feel frustrated when customers don’t follow directions, don’t listen or are rude and aggressive, it’s your job as the employee to accommodate the customer as best you can. Keep in mind that every single customer you work with is a potential brand ambassador for the business, so you want every interaction to be as positive as possible. Try to accommodate customers at every point during the support interaction, and your clients will feel appreciated.

4. Fix your mistakes.


This one might go without saying, but let’s say it anyways: fix your mistakes. Even if they’re not your mistakes, still try to fix them. When a business doesn’t take responsibility for its mistakes, it’s a one-way ticket to a bad customer interaction, which can often lead to a bad reputation. When you put in high quality effort with customer support, customers will appreciate the service you provide to fix any errors.

5. Go the extra mile.


Finally, go the extra mile for customers. Not only will going the extra mile help keep current customers happy, it will also put you on the radar for future customers. Consider every customer as a customer for life—the work you do now will influence your future relationship with them. So, be the company that goes the extra mile for customers, whether it’s in your effort to fix the problem, apologize or simply build a relationship. When you go the extra mile, customers will continue to come back well into the future.

Customer service is a critical component of any business strategy, so how do you improve your customer support? Give these ideas a shot and see how you can enhance your customer service efforts to better grow the business.

 

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