Go to Previous Slide Go to Next Slide

Our Services

  • Offset Printing
    Offset Printing

    Annual reports are a direct reflection of your company. Be sure yours say "professional" and "trustworthy." We'll deliver exactly what your business needs to make the right impression at the right time.

  • Digital Printing
    Digital Printing

    A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • Ad Specialty
    Ad Specialty

    With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Mailing Services
    Mailing Services

    Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Bindery Services
    Bindery Services

    Creating business forms can be a hassle—so why not let us handle it for you? We'll help you boost your brand's image with professionally designed business forms, purchase orders, invoices and more.

  • Design & Marketing
    Design & Marketing

    One of your most important selling tools may be a professionally printed catalog. We'll help you showcase your products in the best way possible with a high-quality catalog you'll be proud to distribute.

Don't settle for a professional,
when you need an expert.

PrintSouth Printing, Inc. is a full-service printing company in West Columbia, South Carolina, offering offset printing and digital printing capabilities. We offer custom die-cutting and foil services as well as multiple binding styles for booklets, both small and large. Additionally, we offer advertising specialty solutions allowing us to provide our clients a huge assortment of products including writing pens, banners, tote bags, t-shirts, corporate gifts, and crystal awards among other custom imprinted items. We team up with you to bring expert knowledge and experience to help make your brand stand out.

Our Services

  • Our large six color presses, with inline aqueous coating, can handle your print media projects. And our smaller two color offset presses take care of business stationery and other print materials.

  • Our digital presses are great for small quantity runs with a quick turnaround. With sizes up to 13x19 and inline finishing capabilities, your project will exit the press ready to go. We also provide variable data solutions for mailings or personalized postcards.

  • Don't go postal trying to figure out mailing regulations by yourself. We'll handle the mailing process for you, come rain or come shine. (Though we prefer shine.)

  • It's not over till it's over. In fact, the final step of a print project may be the most important. We'll make sure your project gets wrapped up with the most appropriate finishing and bindery methods available.

  • Personalization is hot right now. Click to see how we can help you achieve your goals with variable print data (VPD).

  • A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • With bold designs and vivid color, we'll help you create great looking print material to make an instant impression.

December 16, 2019

7 Tips to Create an Effective Landing Page

An effective landing page is the backbone of any online marketing campaign. They draw in visitors, explain your value and generate leads for your business. 

But creating a truly successful landing page takes the right ingredients and flow. If you’re struggling to create a landing page for your business or a product, make sure you’re following these seven tips:

 

1. Be Consistent

The messaging between your ad and landing page should be consistent. Using the same language and images creates continuity and makes for a predictable, relevant user experience. No visitor confusion means better lead generation.

 

2. Keep it Clean

An effective landing page should have a clean, organized design. Group and organize content in different sections that tell the story of what you’re selling. Your goal is to create the easiest experience possible for your visitor. Crisp design will increase your content’s effectiveness and drive lead conversion through the roof.

 

3. Less is More

When it comes to landing pages, channel your inner minimalist. Visitors don’t have time for wordy language or an over-stimulating design. Provide only the essential information and minimize distractions because you don’t want to sidetrack your potential customers from providing information and purchasing. Keep it simple because less is more.

 

4. Stay Colorful

Make your landing page something worth looking at. Different colors evoke different emotions among your visitors, so be aware of the colors you use. Choose an aesthetically pleasing palette that doesn’t clash with your logo. Use tasteful discretion—color should draw specific attention but not be overkill.

 

5. Be Unique

Your landing page should not be your website’s homepage. Good landing pages funnel a user to a specific action or opportunity, and once they arrive point them in one direction: your call-to-action button. Remove your main navigation and keep available options minimal in order to avoid distractions and increase your lead generation.

 

6. Communicate Your Value

Not many people want to read your company’s entire life story. Make sure your landing page’s language centers on what you can do for your visitor. How can you make their lives easier? Put yourself in the customer’s shoes and envision how your business benefits them and meets their needs.

 

7. Create a Call to Action

The final step is your call-to-action button. Avoid blah terms like “Submit” or “Finish”— think of your CTA as an “I want to” button. Visitors are much more likely to say “I want to choose a plan” than “I want to submit a form.” Strong, clear and fun calls to action can be the ultimate difference between a bounce and a lead.

 

Use your website to create more business. Create effective lead-generating landing pages because where visitors land there’s a lead.

Providing solutions to the problems you encounter.

"How do I export a high-resolution pdf file out of Adobe InDesign?"
Our employees are here to help YOU. If we don't know the answer, we will find it for you. Our online blog provides answers and additional insight into the world of commercial printing. You will also find design tips, program how to instructions, downloadable guides and links to other helpful topics within our blog.

We appreciate your visit and look forward to working with you.