Our Services

  • Offset Printing
    Offset Printing

    Annual reports are a direct reflection of your company. Be sure yours say "professional" and "trustworthy." We'll deliver exactly what your business needs to make the right impression at the right time.

  • Digital Printing
    Digital Printing

    A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • Ad Specialty
    Ad Specialty

    With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Mailing Services
    Mailing Services

    Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Bindery Services
    Bindery Services

    Creating business forms can be a hassle—so why not let us handle it for you? We'll help you boost your brand's image with professionally designed business forms, purchase orders, invoices and more.

  • Design & Marketing
    Design & Marketing

    One of your most important selling tools may be a professionally printed catalog. We'll help you showcase your products in the best way possible with a high-quality catalog you'll be proud to distribute.

Don't settle for a professional,
when you need an expert.

PrintSouth Printing, Inc. is a full-service printing company in West Columbia, South Carolina, offering offset printing and digital printing capabilities. We offer custom die-cutting and foil services as well as multiple binding styles for booklets both small and large. Additionally, we offer advertising specialty solutions allowing us to provide our clients a huge assortment of products including writing pens, banners, tote bags, t-shirts, corporate gifts, and crystal awards among other custom imprinted items. We team up with you to bring expert knowledge and experience to help make your brand stand out.

6 Ways to Up Your Social Media Game

6 Ways to Up Your Social Media Game

Ardath Albee, CEO of Marketing Interactions, once said, “Social media can provide a conversational extension to a B2B company’s nurturing programs. Social Media gives us the opportunity to humanize our communications and make our companies more approachable.” 

Social media is not simply about putting content out into the world, but rather about creating a two-way relationship with your audience—listening, engaging and building relationships.

In today’s world, if a business is not on social media, it can easily fall by the wayside as technology advances. However, being on social media is simply not enough; as Albee adds, social media should be about making a company more approachable through direct and appropriate marketing. Today, we discover how social media marketing can impact a business by exploring six strategies to spice up your social media.

 

1. Use hashtags.

Hashtags are a critical component of social media marketing, especially on platforms such as Instagram or Twitter. Don’t be afraid to shamelessly steal day-of-the week hashtags or other popular ones making the rounds on social media. Or, get creative and invent some of your own. Hashtags allow users to learn more about your business and its brand, or even find your account by searching the hashtag itself. Include 2–3 hashtags per post when appropriate, but remember not to go overboard.

 

2. Engage with video.

Video content is king. It’s the top consumed content on social media, so make sure your business is on board by engaging followers with videos. While there once was a time when social media videos had to be perfectly polished, professional and produced, that time is long gone. Nowadays, consumers are engaging with brands who share both posed and candid videos, offering a behind-the-scenes glimpse of the business at work.

 

3. Utilize memes and GIFs.

If you’re really looking to spice up your social media presence, don’t be afraid to get creative by utilizing memes and GIFs. These fun and humorous looping images work extremely well on visually driven platforms like social media by capturing consumers’ attention, making them giggle and giving them a reason to engage with your brand. It’s a personable touch. Either take advantage of popular memes and GIFs or make your own by utilizing online tools.

 

4. Tell insider info.

Everyone loves being “in” on a secret. You can use your social media presence to do just that for your customers. Tell insider information about a new sale or promotion the business has or share helpful industry tips and tricks. Sharing insider info encourages current social media users to follow your brand for more deals, promotions and helpful content.

 

5. Share customer photos.

Just like everyone loves a secret, people love when their content is shared on a larger platform. Encourage your followers to share their pictures and content with the brand by using a hashtag or tagging the business, then share that picture on your own social media, with credit to the photographer, of course. By encouraging your followers to share their pictures, their followers can then see the content, continuing to expand your reach across the platform.

 

6. Stay on brand.

Most importantly, spice up your social media presence while staying on brand with the business. Nothing is less appealing than a confusing, crazy and inconsistent social media profile. Determine your brand, and then spice up your social media by sharing posts which are consistently within the boundaries you set. 

Social media should be a critical component of your business’s marketing strategy. Use these six tips to spice up your social media and see how your business can grow.

Providing solutions to the problems you encounter.

"How do I export a high-resolution pdf file out of Adobe InDesign?"
Our employees are here to help YOU. If we don't know the answer, we will find it for you. Our online blog provides answers and additional insight into the world of commercial printing. You will also find design tips, program how to instructions, downloadable guides and links to other helpful topics within our blog.

We appreciate your visit and look forward to working with you.