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Our Services

  • Offset Printing
    Offset Printing

    Annual reports are a direct reflection of your company. Be sure yours say "professional" and "trustworthy." We'll deliver exactly what your business needs to make the right impression at the right time.

  • Digital Printing
    Digital Printing

    A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • Ad Specialty
    Ad Specialty

    With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Mailing Services
    Mailing Services

    Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Bindery Services
    Bindery Services

    Creating business forms can be a hassle—so why not let us handle it for you? We'll help you boost your brand's image with professionally designed business forms, purchase orders, invoices and more.

  • Design & Marketing
    Design & Marketing

    One of your most important selling tools may be a professionally printed catalog. We'll help you showcase your products in the best way possible with a high-quality catalog you'll be proud to distribute.

Don't settle for a professional,
when you need an expert.

PrintSouth Printing, Inc. is a full-service printing company in West Columbia, South Carolina, offering offset printing and digital printing capabilities. We offer custom die-cutting and foil services as well as multiple binding styles for booklets both small and large. Additionally, we offer advertising specialty solutions allowing us to provide our clients a huge assortment of products including writing pens, banners, tote bags, t-shirts, corporate gifts, and crystal awards among other custom imprinted items. We team up with you to bring expert knowledge and experience to help make your brand stand out.

Our Services

  • Our large six color presses, with inline aqueous coating, can handle your print media projects. And our smaller two color offset presses take care of business stationery and other print materials.

  • Our digital presses are great for small quantity runs with a quick turnaround. With sizes up to 13x19 and inline finishing capabilities, your project will exit the press ready to go. We also provide variable data solutions for mailings or personalized postcards.

  • Don't go postal trying to figure out mailing regulations by yourself. We'll handle the mailing process for you, come rain or come shine. (Though we prefer shine.)

  • It's not over till it's over. In fact, the final step of a print project may be the most important. We'll make sure your project gets wrapped up with the most appropriate finishing and bindery methods available.

  • Personalization is hot right now. Click to see how we can help you achieve your goals with variable print data (VPD).

  • A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • With bold designs and vivid color, we'll help you create great looking print material to make an instant impression.

June 15, 2020

Creating a Successful Marketing Video

When it comes to marketing for a small business, staying up-to-date on the latest trends is an integral component of successful lead generation. Whether it’s a recent social media app, a trending topic or an online marketing campaign, a business continues to grow when it stays current with new technology and marketing ideas.

Cue: video marketing. Over the past few years, video consumption online has grown exponentially. There are more video posts now than ever before, and as we move forward, video shares are only expected to increase. There’s no doubt about it—the future of marketing lies in videos. Which means, if a business wants to stay current on the latest marketing trends, it should have a comprehensive video strategy.

So, how do you create a successful marketing video to champion your brand and attract new customers? Here are five key components for how to make a strategic video script and create a successful marketing video which will help boost lead generation and grow your business.

 

1. Use an exciting hook.

The most critical component of a successful video is the very first initial hook. After all, if you don’t catch viewers’ attention, chances are they won’t keep watching the video. First, identify your target audience and consider their perspective in order to brainstorm how you should best address them. Then, let the audience know you are talking to them specifically and intentionally by addressing them directly. When your marketing video script has a strong, attention-grabbing introduction, it will draw viewers in and set the tone for the rest of your content.

 

2. Find an emotional connection.

Once you’ve hooked the viewer’s attention, be sure to establish a personal connection with them. As human beings, our feelings often impact our decisions more than we care to admit—often even more than logic. Business can capitalize on this emotion by connecting with consumers on a deep, personal level. An emotional connection makes viewers feel like a business or company truly cares for them and the community. Then when they feel a connection, they’re more likely to take immediate action after viewing the video. 

 

3. Share a compelling story.

Once you’ve grabbed the viewer’s attention and connected with them emotionally, use your marketing video to share a compelling story. Every video should share something worth value to the client; for instance, the company’s story, a product’s story or a customer’s story. Why should customers care about what you have to say? Use the video time to expand and go in-depth on the narrative’s critical points. The goal is to gain viewers’ trust and empathy, while still allowing time to share details surrounding the story and leading viewers into your next major point.

 

4. Demonstrate your values.

Once you’ve established a storyline for the marketing video, try incorporating your values throughout it. This is the most important part of the video, and should be restrained to one concise sentence. Up until this point, the entire video has been leading to this moment; now, your value statement is the main takeaway viewers will remember. Keep the statement focused, to the point and true to your brand in order to maintain viewers’ attention and encourage them to remember the product or service.

 

5. Leave them wanting more.

Finally, after the video has established the business’s value statement, finalize it by viewers wanting more. A video close should encourage viewers to do something after watching, such as a call to action. Depending on how you focus the video, the call to action can be centered on anything from buying a specific product, trying a new service or simply contacting your business for more information. Also be sure to incorporate information for the business’s website, social media or any upcoming events at the end of the video.

Video marketing is a powerful tool for any business to take advantage of. A strong video script consists of five key components, which work together to strengthen your marketing efforts. Use these strategies next time you want to create a successful marketing video for your business.

Providing solutions to the problems you encounter.

"How do I export a high-resolution pdf file out of Adobe InDesign?"
Our employees are here to help YOU. If we don't know the answer, we will find it for you. Our online blog provides answers and additional insight into the world of commercial printing. You will also find design tips, program how to instructions, downloadable guides and links to other helpful topics within our blog.

We appreciate your visit and look forward to working with you.