Our Services

  • Offset Printing
    Offset Printing

    Annual reports are a direct reflection of your company. Be sure yours say "professional" and "trustworthy." We'll deliver exactly what your business needs to make the right impression at the right time.

  • Digital Printing
    Digital Printing

    A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • Ad Specialty
    Ad Specialty

    With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Mailing Services
    Mailing Services

    Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Bindery Services
    Bindery Services

    Creating business forms can be a hassle—so why not let us handle it for you? We'll help you boost your brand's image with professionally designed business forms, purchase orders, invoices and more.

  • Design & Marketing
    Design & Marketing

    One of your most important selling tools may be a professionally printed catalog. We'll help you showcase your products in the best way possible with a high-quality catalog you'll be proud to distribute.

Don't settle for a professional,
when you need an expert.

PrintSouth Printing, Inc. is a full-service printing company in West Columbia, South Carolina, offering offset printing and digital printing capabilities. We offer custom die-cutting and foil services as well as multiple binding styles for booklets both small and large. Additionally, we offer advertising specialty solutions allowing us to provide our clients a huge assortment of products including writing pens, banners, tote bags, t-shirts, corporate gifts, and crystal awards among other custom imprinted items. We team up with you to bring expert knowledge and experience to help make your brand stand out.

Our Services

  • Our large six color presses, with inline aqueous coating, can handle your print media projects. And our smaller two color offset presses take care of business stationery and other print materials.

  • Our digital presses are great for small quantity runs with a quick turnaround. With sizes up to 13x19 and inline finishing capabilities, your project will exit the press ready to go. We also provide variable data solutions for mailings or personalized postcards.

  • Claim space for your brand in every recipient's office or home. With branded gifts and giveaway items, a simple mug or hat can make a big, lasting impression.

  • Don't go postal trying to figure out mailing regulations by yourself. We'll handle the mailing process for you, come rain or come shine. (Though we prefer shine.)

  • It's not over till it's over. In fact, the final step of a print project may be the most important. We'll make sure your project gets wrapped up with the most appropriate finishing and bindery methods available.

  • Personalization is hot right now. Click to see how we can help you achieve your goals with variable print data (VPD).

  • A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • With bold designs and vivid color, we'll help you create great looking print material to make an instant impression.

August 24, 2020

Six Guerrilla Marketing Tactics to Drive Sales

Six Guerrilla Marketing Tactics to Drive Sales

Similar to guerilla warfare, guerrilla marketing offers low-cost tactics that include an element of surprise. Your business can meet with potential customers where they are, while generating leads and saving you money. 

Take a peek at these six ideas to get started.

 

1. Personalization

When was the last time you received a personalized letter in the mail? These are rare, but that also means they’re a valuable guerrilla marketing tactic. Try your hand at writing letters to your current and potential clients, telling them about your small business. Don’t let your message be too cookie-cutter, though (unless you own a bakery). If you can, include a little message in each letter specific to the customer. 

 

2. Testimonials

What is a testimonial? In marketing, it’s “a public tribute to someone and to their achievements.” A solid testimonial can help drive customers to your storefront or your online platforms. Utilize the people involved with your business—managers, employees and clients. Present them with the questions of what they love about your business and how it has benefited their lives. Unconventional testimonials which highlight the importance of your products or services will demonstrate your business capabilities. 

 

3. Social Media

Social media exists everywhere nowadays, and with a strong guerrilla marketing focus, so can your business. By using platforms like LinkedIn, Facebook, Twitter, Instagram and Snapchat to post interactive content with followers, you have the ability to connect with them further. Set up a content plan to educate users on your services and engage with your followers by encouraging likes, shares and comments. 

 

4. Email Marketing

Email marketing can be both simple and e very cost-effective. Keep emails brief and impactful with up-to-date information about your products and services. Include links and videos and interactive media for a user-friendly experience. If your subject line is compelling to the reader, they will be more likely to open and potentially engage. Be sure that you always end on a call to action to grab the viewer’s attention and link to your website.

 

5. Video Production

Lights, camera, action! Video marketing doesn’t have to be a Hollywood production. In fact, it can be fairly inexpensive and time-effective. With the social media craze, many users feel more connected to businesses which don’t follow the conventional, unrealistic road of video production. By creating your own video to post on social media, you open up additional possibilities to engage your current and potential customers. You can include videos on your website and within your emails.

 

6. Creative Ads

If, by chance, the other elements aren’t hitting the mark, try guerrilla marketing for your business through creative advertisements. Guerrilla ads spring up in unsuspecting places and can draw immediate attention. They can be inexpensive to produce, but can still draw a following. Develop ideas for your ads to promote your business in the community and generate leads.

Guerrilla marketing offers a cost-effective way for your business to raise awareness and drive sales. By making an effort towards a proactive marketing strategy, your small business will generate customer leads and increase your revenue.

Providing solutions to the problems you encounter.

"How do I export a high-resolution pdf file out of Adobe InDesign?"
Our employees are here to help YOU. If we don't know the answer, we will find it for you. Our online blog provides answers and additional insight into the world of commercial printing. You will also find design tips, program how to instructions, downloadable guides and links to other helpful topics within our blog.

We appreciate your visit and look forward to working with you.