Our Services

  • Offset Printing
    Offset Printing

    Annual reports are a direct reflection of your company. Be sure yours say "professional" and "trustworthy." We'll deliver exactly what your business needs to make the right impression at the right time.

  • Digital Printing
    Digital Printing

    A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • Ad Specialty
    Ad Specialty

    With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Mailing Services
    Mailing Services

    Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Bindery Services
    Bindery Services

    Creating business forms can be a hassle—so why not let us handle it for you? We'll help you boost your brand's image with professionally designed business forms, purchase orders, invoices and more.

  • Design & Marketing
    Design & Marketing

    One of your most important selling tools may be a professionally printed catalog. We'll help you showcase your products in the best way possible with a high-quality catalog you'll be proud to distribute.

Don't settle for a professional,
when you need an expert.

PrintSouth Printing, Inc. is a full-service printing company in West Columbia, South Carolina, offering offset printing and digital printing capabilities. We offer custom die-cutting and foil services as well as multiple binding styles for booklets both small and large. Additionally, we offer advertising specialty solutions allowing us to provide our clients a huge assortment of products including writing pens, banners, tote bags, t-shirts, corporate gifts, and crystal awards among other custom imprinted items. We team up with you to bring expert knowledge and experience to help make your brand stand out.

5 Email Marketing Tips to Avoid the Trash Folder

5 Email Marketing Tips to Avoid the Trash Folder

It’s a “subject-line-eat-subject-line” world out there. However, in the midst of a global pandemic, opportunity could be in your favor when it comes to email marketing. That’s because you have a large audience sitting down in front of their computers, snacking away on whatever is left in the cupboard (just me?!), contemplating their next purchases. 

Studies show that the email marketing return could be fruitful. According to Hubspot, email generates $38 for every $1 spent. That’s a whopping 3800% return on investment. Numbers like this can hardly be ignored, especially when you consider daily email users top out at 3.9 billion. The only hurdle? You have to write an email compelling enough to get through to them. Use these 5 email marketing tips to help your emails get opened instead of sent to the trash folder. 

 

1. Send to the Right Audience

If you write the world’s most compelling email message selling peanut butter, but your audience is allergic, the message will undoubtedly fail. This seems like an obvious example, but more unnoticeable examples happen all the time. If you aren’t speaking your audience’s language, your message is bound to be ignored.

Start by doing an analysis of your email addresses. How did you gather them? Are there different audiences within your email list that should receive separate messages? Do you know anything about your email list base? If you can’t answer these questions, it may be time to do a quick survey to find out why your audience is here in the first place. Only then can you truly write to what the end user wants.

 

2. Write a Compelling Subject Line

An engaging subject line is the difference between passing “open” and going directly to “trash,” or piquing your audiences’ curiosity enough to read what you have to say. 

A/B testing is a great way to determine what type of subject lines resonate with your audience. The concept is simple—try two formats with a small sampling of your audience and see which garners better click rates. Maybe your audience prefers a straightforward subject line, or maybe they like when your business has some fun. You’ll never know until you try—through testing! (P.S. This all happens seamlessly without any extra work if you use an email marketing program.)

 

3. Personalize Your Message

No, you don’t have to include a personal detail about each recipient. However, you should know the audience well enough to make the message feel personal. Consider using email marketing software to automatically add their name to the subject line. Or, maybe you directly target those who haven’t purchased in awhile, letting them know just how much you miss them. There are ample opportunities for small, personal touches, and you have a greater chance of avoiding the trash folder by leveraging personalization. 

 

4. Offer a Deal

“What’s in it for me?” This is a relatable reaction that your audience will internally ask themselves. A deal could mean the obvious percentage off their next purchase. It could also mean a free consultation, which costs your business nothing but time. Consider the return on investment of each deal. Remember—it doesn’t need to be a huge percentage off the price, it just needs to be something valuable enough to draw in your end user.

 

5. Develop a Clear Call to Action

If you deliver the message of a lifetime but your audience doesn’t know what to do next, you’ve missed your opportunity to connect. Whether it’s something as simple as clicking to learn more, or more directly asking your audience to reach into their wallets, this isn’t the time to be vague. Be direct. Be bold. Get out there and tell your recipients what to do next. 

Providing solutions to the problems you encounter.

"How do I export a high-resolution pdf file out of Adobe InDesign?"
Our employees are here to help YOU. If we don't know the answer, we will find it for you. Our online blog provides answers and additional insight into the world of commercial printing. You will also find design tips, program how to instructions, downloadable guides and links to other helpful topics within our blog.

We appreciate your visit and look forward to working with you.